Subaru 360 C.A.R.E.

Peace of Mind for the Road ahead…

Every vehicle Subaru makes is designed and engineered to give you peace of mind and keep you safely on the road. However, Subaru Canada, Inc.’s commitment to your peace of mind doesn’t end there. With the convenient Subaru 360 C.A.R.E. (Customer Assistance for Roadside Emergencies) program, members are guaranteed not only quick, courteous emergency roadside assistance in Canada and the United States, but also other benefits designed to ensure an extraordinary experience with your Subaru – 24 hours a day, 365 days a year.

Best of all, the extensive Subaru 360 C.A.R.E. program – which is sponsored by Subaru Canada, Inc. and backed by Canada’s leading automobile roadside assistance organization, the Canadian Automobile Association (CAA) – is offered free of charge for the first three years from date of purchase on every new Subaru vehicle, as part of a Subaru Protection Plan, or with the purchase of a Subaru Certified pre-owned vehicle. As a Subaru 360 C.A.R.E. member, you will receive a personalized Subaru 360 C.A.R.E. membership card and have access to a dedicated Subaru 360 C.A.R.E. toll-free telephone number (in English or French). This 1-800 number will allow you to take advantage of over 20,000 roadside assistance contractors and 1,000 CAA and American Automobile Association (AAA) offices throughout Canada and the United States.

Subaru Canada, Inc. is proud to be the first vehicle manufacturer to have a direct relationship with CAA, giving our customers the benefit of CAA’s unparalleled level of experience and service.

CANADA   1-800-263-8802

U.S.A         1-800-647-1608

SUBARU CANADA DEBUTS ALL-NEW 2022 WRX

  • 2.4-litre turbocharged BOXER engine with 271 hp and 258 lb-ft of torque
  • Fifth-generation of the rally icon, now built on the Subaru Global Platform
  • Newly developed Subaru Performance Transmission available

(MISSISSAUGA, ONT.)—After much anticipation, Subaru Canada Inc. (SCI) has drawn back the cover on the all-new 2022 WRX. Entering its fifth generation with almost 20 years of history to draw from, this legendary model has reached its most advanced form. Built upon the Subaru Global Platform, the 2022 WRX offers increased safety and significantly improved driving dynamics while decreasing noise, vibration, and harshness.

A new 2.4-litre turbocharged Subaru BOXER engine with 271 horsepower and 258 lb-ft of torque is mated to either a 6-speed manual or newly developed Subaru Performance Transmission. Partnered with Subaru Symmetrical All-Wheel Drive and Active Torque Vectoring, the WRX is offered in five trim levels: WRX, Sport, Sport with EyeSight, Sport-tech, and Sport-tech with EyeSight.

Performance Worthy of the Name

The WRX is now built on the Subaru Global Platform (SGP), ensuring an increase in safety, quietness, and driving performance. This gives the 2022 WRX a significant increase in ride and handling, due to increased stiffness and lower center of gravity. A 28 per cent increase in torsional rigidity and 75 per cent increase in suspension mounting point rigidity is due to the full inner-frame construction and increased use of structural adhesives. The rear stabilizer bar is now mounted to the body rather than the subframe, contributing to reduced body roll. When combined, these changes in chassis design and structure result in significant improvement in vehicle responsiveness, stability, and control.

Track-tuned suspension promises a sporty driving experience under any condition, while a longer suspension stroke has increased vehicle stability, lateral grip and suspension compliance on uneven surfaces. Optimized front suspension geometry and a new dual-pinion electric power steering system improves steering accuracy and creates a more natural steering feel with quicker driver input response.

The new 2.4-litre turbocharged Subaru BOXER engine produces 271 horsepower at 5,600 rpm and 258 lb-ft of torque in a broader torque curve of 2,000-5,200 rpm. Responsiveness and acceleration are both improved compared to the outgoing generation. A 6-speed manual transmission continues to be standard and is joined by the newly available Subaru Performance Transmission (SPT) which exclusively gets paired with Subaru’s fourth-generation EyeSight system.

SPT offers drivers 30 per cent faster upshifts and 50 per cent faster downshifts, utilizing adaptive shift control to perform rev-matching downshifts when braking. Adaptive shift control maintains the ideal ratio throughout corners and works to respond faster on corner exit, ensuring every apex is hit. Ratio revisions to lower gears improve acceleration while the total ratio coverage has been expanded. An added transmission oil cooler improves cooling performance during aggressive driving, increasing the durability of the SPT.

Fast, Even at a Standstill

The legendary sports sedan receives an evolved but equally sophisticated look for 2022. The wide-body design showcases the aggressive stance flowing into bold angles in the front, sides, and rear. Subaru’s hexagonal grille is complemented by compact LED headlights and a hood scoop to emphasize the wide and low look. The front fenders are now made of aluminum, offering significant weight savings. In the rear, an available low-profile body-coloured spoiler is integrated into the rear deck. Rear taillights receive a new design to glow with the look of volcanic magma, symbolizing the power within. The 2022 WRX continues to employ a sports exhaust with a distinctive dual muffler and quad tip setup.

The 2022 WRX receives a host of new exterior design pieces, many of which are functional aerodynamic improvements. The air outlets located at the rear of the front wheel openings contribute to reduced lift on the front tires improving driving stability. Further air outlets found on the rear bumper reduce air turbulence behind the vehicle, further improving vehicle stability and aerodynamic performance. Air resistance has been minimized with an aerodynamic texture applied to the moulded wheel arches, lower trim, and engine undercover. The engine undercover also features airflow channels designed to increase vehicle downforce, similar to what is found on many modern-day racers.

Once You’re In, You’ll Never Want Out

The high-performance pedigree of the WRX is felt immediately in the new interior for 2022. The standard black interior features contrast red stitching, and the flat-bottomed steering wheel is leather-wrapped. Premium Cloth wraps Sport and Sport with EyeSight seats while Sport-tech models receive Ultrasuede to give the interior a premium touch. To further enhance the sporty nature of the WRX, carbon-look accent trim is included throughout the cabin.

On the entry-level trim, an all-new 7.0-inch Wide Video Graphics Array display is featured, offering a splitting functionality between multimedia and HVAC controls. An all-new tablet-style 11.6-inch infotainment display takes center stage in the console of Sport trim and up. This display is the home to HVAC controls, audio controls, vehicle features and settings. App icons can be rearranged to the driver’s preference and the display can be split offering two types of information at once, improving user interaction and creating a more personal experience. Apple CarPlay, Android Auto, and SiriusXM functionality are standard throughout the WRX lineup. Sport-tech models are also equipped with navigation and a Harman Kardon premium audio system.

SUBARU RENEWS TITLE SPONSORSHIP OF IRONMAN EVENTS IN CANADA

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. is excited to announce an extension of their long-standing partnership with IRONMAN® licensed and owned events in Canada for the 2021 and 2022 race season. The renewal of the partnership designates Subaru as the title sponsor of IRONMAN and IRONKIDS races in Mont-Tremblant, Québec Penticton, British Columbia and Victoria, British Columbia.

“We are proud to renew our title sponsorship of IRONMAN events in Canada,” says SCI chairman, president and CEO Yasushi Enami. “By further extending the partnership, Subaru Canada continues to support and promote good health while remaining true to our core value of adventure.”

“We are excited to continue our long-standing partnership with Subaru,” said Chris Marciani, Vice President of Global Partnerships, North America for The IRONMAN Group. “Subaru Canada has been committed to a best-in-class standard with athletes and we look forward to continuing the long-standing tradition of delivering incredible races in Canada.”

Subaru has been a partner of the IRONMAN brand for 20+ years, providing athletes with memorable experiences and opportunities to interact with their brand throughout their entire IRONMAN journey.  Through separate agreements, Subaru is also the title sponsor of Subaru IRONMAN 70.3 Muskoka, Subaru Iron Girl Grimsby and shorter distance triathlon events in the Subaru Ontario Tri-Series.

This is also the fifth year that Subaru Canada will sponsor the Road to Kona award program. In past years, Subaru Canada has brought a deserving athlete to the Island of Hawai`i to compete at the IRONMAN World Championship.  For 2021 only, our program is being expanded to allow for nominations from the thousands of amazing volunteers who contribute to the success of our events. Registered Canadian athletes or volunteers at any Subaru Canada-sponsored IRONMAN event are eligible for nomination to travel to the 2021 Supersapiens IRONMAN World Championships in Kailua-Kona, Hawai`i to serve as a volunteer. For more details and to nominate someone, visit www.roadtokona.ca.

Subaru Achieves Production of 20 Million AWD Vehicles

Tokyo, July 8, 2021 – Subaru Corporation is pleased to announce that cumulative production of its All-Wheel Drive (AWD) vehicles surpassed 20 million units*1 in June this year. The milestone was achieved in the 49th year since the company introduced the Subaru Leone 4WD Estate Van, Japan’s first mass-produced AWD passenger car, in September 1972.

AWD models currently account for 98%*2 of Subaru’s global sales, and all of those AWD models*2 feature the Subaru Symmetrical AWD system fitted with the horizontally-opposed “Boxer” engine.

The most distinctive feature of Subaru’s Symmetrical AWD is a symmetrically-laid-out drivetrain paired with a longitudinally-mounted Boxer engine positioned in line with it. The combination of the low center of gravity provided by the Boxer engine and the superior weight balance of the symmetrical drivetrain maximizes stability and traction intrinsic to all-wheel drive, offering superb driving performance in a variety of weather and road conditions. In addition to these hardware advantages, Subaru has been continuously honing its AWD capability under the philosophy of “human-oriented car making,” to deliver a greater sense of unity with the vehicle which offers increased “Enjoyment and Peace of Mind” to the driver and passengers.

As one of the core technologies that underpins Subaru’s commitment to safety and driving enjoyment, Subaru’s AWD technology has been enhanced over nearly half a century, and its AWD performance continues to evolve in electrified vehicles as well.

In “e-BOXER”-equipped models sold in Japan and other regions around the world, a highly-responsive motor allows more precise control of AWD, which offers a greater sense of security on a slippery road surface such as on snow or ice as well as an enhanced driving capability on rough roads. For upcoming electrified models including the global all-electric SUV “SOLTERRA” due out in 2022 and new strong hybrid vehicles scheduled for release in the mid-2020s, Subaru’s AWD capability will be further enhanced with electrification technology.

Subaru will continue to enhance the “Subaru Difference” by further honing our existing original core technologies while also cultivating future-generation technologies, in order to provide “Enjoyment and Peace of Mind” to our customers around the world.

  1. Includes AWD systems other than the Symmetrical AWD.
  2. Based on 2018-2020 global sales. Excludes OEM-supplied vehicles.
  3. e-BOXER is Subaru’s original power unit that combines Subaru’s Boxer engine with electrification technology, with a compact, high-performance electric motor and a compact lithium-ion battery placed in line on a symmetrical AWD layout.

RECORD MAY FOR CROSSTREK; SUBARU SALES UP 85% VERSUS LAST YEAR

  • Subaru retails 5,503 units in May; up 85 per cent versus same time last year
  • New Crosstrek record with 2,234 units sold, up 165.0 per cent versus last May

 (MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) sees sales bloom in May with a record Crosstrek and sales overall up 85.0 per cent with 5,503 units sold versus the same time last year. Year to date, Subaru Canada has sold 21,962 units, an increase of 58.5 per cent over the same period last year. Coast to coast, all regions were ahead of last May.

The refreshed Crosstrek, Subaru’s compact crossover, outpaced sales from last May with a new record-breaking result with 2,234 units sold, up 165.0 per cent over last spring’s sales result.  The 2021 Subaru Crosstrek was named Best Small Utility in Canada for 2021 by the Automobile Journalists Association of Canada (AJAC) as well as TOP SAFETY PICK (on models with EyeSight and specific headlights) by the Insurance Institute for Highway Safety (IIHS).

“We remain committed to our customers by offering the highest quality products and service,” said SCI chairman, president and CEO Yasushi Enami. “We are excited to introduce several new and refreshed models in the coming months, and to continue to enhance the Subaru brand and customer experience.”

May 2021
5,503Month’s actual
2,975Previous year (same month)
2,528Difference
85.0%MTD sales vs. STLY
21, 9622021 YTD
13, 8602020 YTD
8,102Difference
58.5%YTD sales vs. STLY
10,702Q2 2021
4,265Q2 2020
6,437Difference
150.9%Current quarter sales vs. STLY

SUBARU Names New All-Electric SUV “SOLTERRA” — The first global electric vehicle for the brand aiming at coexistence with nature

  • Battery electric SUV that SUBARU is jointly-developing with Toyota Motor Corporation
  • Built on e-SUBARU GLOBAL PLATFORM dedicated for all-electric vehicle and jointly-developed with Toyota
  • Scheduled to go on sale in the markets including Japan, the US, Canada, Europe and China by the middle of 2022

Tokyo, May 11, 2021 – SUBARU Corporation today announced that Subaru’s all-new global battery electric SUV will be named “SOLTERRA” and it is scheduled to go on sale in 2022.

“SOLTERRA” is Subaru’s all-new, all-electric C-segment-class SUV and it will be the first Subaru vehicle to be built on the battery electric vehicle (BEV) dedicated e-Subaru Global Platform.

SOLTERRA

The e-Subaru Global platform, which has been jointly-developed by Subaru and Toyota, enables to roll out various types of EVs efficiently by combining multiple modules and components, such as the front, center and rear of a vehicle. While the two companies have brought together their knowledge to create a completely new platform, Subaru aims to realize superior passive safety and vehicle stability, which Subaru has always been pursuing, also in this BEV dedicated platform.

Not only the platform, the SUV “SOLTERRA” has also been jointly-developed by Subaru and Toyota, and wide range of collaboration includes product planning, design and performance evaluation. In this development, the two companies combine their respective strengths, such as Subaru’s long-accumulated all-wheel-drive technology and Toyota’s outstanding vehicle electrification technology, to create a new SUV with attributes that only an all- electric vehicle can offer.

The name “SOLTERRA” was created by joining the word “SOL” and “TERRA”, the Latin words for the “Sun” and the “Earth” respectively. Subaru gave this name to the EV to appreciate mother nature and further advance the form of coexistence with it, together with our customers, and to represent our commitment to deliver traditional Subaru SUV’s go-anywhere capabilities in an all-electric vehicle.

“SOLTERRA” will be joining the line of SUBARU SUVs, ASCENT, OUTBACK, FORESTER and CROSSTREK and go on sale by the middle of 2022 in the markets including Japan, the United States, Canada, Europe and China.

Subaru Named Best Overall Brand, Most Trusted Brand and Best Performance Brand In 2021 Kelley Blue Book Brand Image Awards

  • Subaru named best overall brand, most trusted brand and best performance brand
  • Brand achieves highest average score across all ratings for non-luxury models

MISSISSAUGA, ON, March 31, 2021 /CNW/ – Subaru Canada, Inc. (SCI) today announced it has been honoured in three major categories of the 2021 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for seven consecutive years, in addition to its second consecutive and fourth time for Best Overall Brand award and five total Best Performance Brand awards.

As the recipient of the Best Overall Brand award, Subaru achieved the highest average score across all ratings of non-luxury models, in addition to its Most Trusted Brand and Best Performance Brand titles. Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.

“Subaru owners get more than just a promise on safety and reliability; Subaru vehicles come with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This recognition symbolizes the values of confidence, loyalty and inspiring performance, which Subaru builds its foundation upon.”

Kelley Blue Book Brand Image Awards recognize automakers’ impressive achievements in creating and maintaining brand attributes that capture the enthusiasm of the new-vehicle buying public. Winners are chosen based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers in the U.S. annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

Source: NewsWire

Spied! 2022 Subaru WRX caught testing against Model 3

New sport sedan is upping the ante

It took a while, but we’ve finally caught our first glimpse at the upcoming Subaru WRX, undergoing testing in Michigan.  

Although unadorned by Subie’s usual aero bits and despite the dazzling camouflage, there’s no mistaking that telltale hood scoop.  

This camouflaged tester is our first look at the long-awaited replacement for the handsome (but ageing) fourth-generation ‘VA’. First teased as 2017’s Viziv Performance Concept, a new model has been expected to appear for the model year 2022. 

While these lines don’t suggest quite the same drama as the Viziv, we can discern a noteworthy new direction for this next generation. Most prominent is the vertically-enlarged grille, from which sharp strakes point out into gently cat-eyed headlights. Grille width is matched by a flared lower intake. The side profile seems unremarkable, excepting a steeper beltline rake that ought to bolster safety but cost drivers some precious visibility.  

It’s been seven years since the current car hit dealer lots, but in fairness to Subaru, this hasn’t been an insignificant undertaking. The new WRX is to be built on the new Subaru Global Platform, growing its exterior dimensions but also making this niche model more palatable for Subaru to produce in comparatively limited numbers. A dedicated platform might sound preferable to the purists, but this switch should help control costs, not to mention the perks of probable parts compatibility and its benefits to the car’s secondhand enthusiast longevity.  

The new car’s powertrain is still anybody’s guess, but rumours suggest the current 2.0L could be replaced by a new variant of the hulking Ascent’s 2.4L FA24 mated to a proper six-speed manual transmission (or CVT for the gridlock-inclined). With the encouragement of a turbo and some engineering cleverness, we’re expecting this unconfirmed four-cylinder boxer might be capable of climbing up toward 400 hp and 361 lb-ft of torque. That’s 90 more than the current STi’s 310 hp!

The Model 3 is a noteworthy benchmark to see. The WRX, with its boxer engine’s low center-of-gravity and rally history, has traditionally been more focused on driving experience and dynamics than on outright speed.

The WRX serves as a practical enthusiast’s car, so certain comforts and reassurances are expected. Naturally, buyers should see up-to-date tech inside and out. Subaru’s successful EyeSight driver-assist suite is a standout here, with traffic monitoring, dynamic cruise control, lane-departure warning, and pre-collision emergency braking. Subaru claims that this system has reduced rates of rear-end crashes causing injury by 85 percent among equipped vehicles, so good marks for safety and practicality there. 

Pricing has yet to be announced, but it seems safe to count on a minor increase from the 2021 WRX’s CDN$29,995 base price. The WRX is loved equally for its pedigree and its accessibility, so perhaps if we cross our fingers hard enough Subaru will keep something at that sweet sub-$30k price point.