Subaru Canada Headquarters

The year 1978 represented a major milestone for Subaru; this was the year our vehicles were first sold through our dealers in Canada. As was our style, we set about introducing drivers here to a series of strikingly original and engaging models including the Subaru Brat (1978), the Justy (1984) and the XT (1985). In 1989, the responsibility for importing Subaru cars here was taken over by Subaru Canada, Inc. (SCI), a subsidiary of Subaru Corporation (formerly Fuji Heavy Industries). That year, total sales for Subaru in Canada amounted to 6,172 vehicles; in 2019, we sold 57,524 vehicles here, establishing a new all-time record in this country. Today, we have corporate offices in Toronto, Montreal and Vancouver, as well as over 90 authorized dealers from coast-to-coast.

Of course, it should come as no surprise that Subaru vehicles have resonated so profoundly with Canadian drivers. Our ever-changing weather has the capacity to keep us guessing at all times. Our landscape is equally varied — from the rugged beauty of the coastal towns in the east and west, to the wide-open splendour of the Prairies, to the concrete corridors of our large urban centres. If an environment that called for all-road/all-weather capability could be drawn up on a map, that map would look exactly like our home and native land. So, yes, Subaru is a proud Japanese manufacturer of automobiles. But our connection with this country and its drivers runs as deep as a Rocky Mountain snowfall.

Feel free to contact Gemini Motors for your next ride.


9 January, 2023
Subaru Crosstrek wins Best Retained Value in ‘SUV: Main
Sub-Compact’ category

Subaru Forester finishes second in SUV: Main Compact category

Subaru places third in the Overall Brand Car category

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is excited to announce
that the Subaru Crosstrek has won back-to-back in its category of
‘SUV: Main Sub-Compact’ for the 2022 Canadian Black Book Best Retained Value Awards. This demonstrates the long-term value of Subaru vehicles, a factor important to the decision-making process of purchasing a vehicle. The Subaru Forester finished second in the ‘SUV: Main Compact’ category while Subaru as a whole earned third place in the ‘Overall Brand: Car’ category.


MISSISSAUGA, ONT.)—Subaru Canada, Inc. (SCI) has announced pricing for the highly-anticipated 2023 Solterra, the brand’s first global battery-electric vehicle. From inception, the Solterra SUV represents the future of Subaru and has been designed to stay true to its heritage with industry-leading safety and go-anywhere capability. 

The 2023 Solterra features a 72.8 kWh lithium-ion battery with up to 360km1 of range and dual 80kW electric motors located at the front and rear axles. A CCS1 Combo charger enables Level One and Level Two AC and 100kW DC fast charging, the latter capable of delivering up to an 80 per cent charge in fifty minutes.

the highly-anticipated  2023 Solterra, the brand’s first global battery-electric vehicle

Subaru Solterra Connect keeps the driver informed and linked to their vehicle with four different available categories. Safety Connect (three-year trial subscription) allows advanced automatic collision notification, enhanced roadside assistance, SOS emergency service, stolen vehicle recovery and stolen vehicle immobilizer. Remote connect (three-year trial subscription) connects the driver to their vehicle to control the horn and lights, door lock and unlock, climate control pre-conditioning, and charging station locator with scheduling features. Service Connect (five-year trial subscription) provides maintenance alerts, service appointment scheduling, and a vehicle health report. Lastly, Drive Connect provides cloud-based navigation, remote destination, and an intelligent assistant when the available subscription is activated.

Electric Rugged Capability Comes Standard

Starting at $54,295 and qualifying for all Federal and Provincial rebates, where applicable, the Solterra AWD comes well equipped and incredibly capable with standard Symmetrical All-Wheel Drive and Dual-Function X-MODE with new Grip Control that incorporates hill ascent and descent assist for increased control when off-road. Power and Eco drive modes, when used in conjunction with S-Pedal Drive and regenerative braking, can help to maximize the available range and 18-inch aluminum alloy wheels feature aerodynamic covers to reduce drag. The fully automatic LED headlights, LED combination taillights, and rear underbody diffuser give the Solterra aggressive looks with a low and wide stance. Continued exterior features on the Solterra AWD include a rearview camera, wiper de-icer, and power-adjustable, foldable, and heated door mirrors.

the highly-anticipated  2023 Solterra, the brand’s first global battery-electric vehicle

Inside, a leather-wrapped tilt and telescopic steering wheel, auto-dimming rearview mirror, cloth seating surfaces and automatic heated seats come standard. A 7.0-inch digital gauge cluster with multi-information display and an 8.0-inch touch-screen infotainment display with wireless Apple CarPlay and Android Auto come connected to a 6-speaker audio system. The connectivity continues with dual USB-C ports in the front and a USB-A port in the centre console.

EyeSight Driver Assist Technologies are standard and include Blind Spot Monitor, Rear Cross Traffic Alert, Pre-Collision System, Lane Departure Alert, Dynamic Radar Cruise Control, Emergency Driving Stop System, Road Sign Assist, Parking Support Brake, Lane Tracing Assist, and for increased passenger safety, Safe Exit Assist.

Luxury Package

The Solterra AWD benefits from a host of upgrades and enhancements when equipping the available Luxury package, priced at $4,100. Three cameras are added around the vehicle at the front, driver and passenger sides with the standard rearview camera combined to create the panoramic view monitor, a 360-degree view around the vehicle. Further upgrades include two-tone 20-inch aluminum alloy wheels with machine finish, LED fog lamps, power folding door mirrors with integrated LED turn signals and passenger reverse tilt, LED puddle lamps, low profile roof rails, rain-sensing headlight-linked wipers, and a split design roofline spoiler. Colour offerings are available in single or two-tone paint schemes.

The luxury appointments continue inside as the Solterra gains chrome interior door handles, StarTex interior and seating surfaces with silver accent stitching, power-adjustable 10-way driver’s seat with memory settings and exterior mirror synchronization, heated rear outboard seats, heated steering wheel with auto function, auto-dimming rearview mirror with HomeLink, and courtesy front door lights. The audio system includes a 12.3-inch infotainment and an 11-speaker Harman Kardon premium system. A wireless phone charger in the centre console and additional dual USB-C ports in the rear increase passenger connectivity. Advanced Park is added to the driver assist system suite to conclude the luxury enhancements.

Technology Package

The second package available for the Solterra AWD is the Technology Package, priced at $7,800. This features all the luxury package elements while adding a gloss black hood accent, rearview camera washer, panoramic fixed glass roof with power retractable sunshade, and chrome or black window trim on single-tone and two-tone exterior paint colours, respectively. Interior upgrades include ventilated front seats with auto functionality, ambient lighting, a smart rearview mirror with HomeLink, and a tonneau cargo cover.

Prepare for the 2023 Subaru Solterra, offering good, clean fun in every kilometre.

PackageTOTAL Pricing
SOLTERRA AWD w/ luxury package$58,395
SOLTERRA AWD w/ Technology package$62,095


(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is thrilled to announce the 2023 Outback, 2023 Legacy, and 2022 WRX have each earned an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+, the institute’s highest honour.

The 2023 Subaru Legacy continues its streak with the TSP+ designation marking its 17th year in a row as an IIHS TOP SAFETY PICK (TSP) or higher winner. The 2023 Outback follows closely behind, achieving a TSP or higher for its 14th consecutive year. Both models received a refresh for the 2023 model year, consisting of new looks, trim levels, and in-vehicle technology. IIHS noted the standard front crash prevention systems in both models earned superior ratings in the two-required tests.

The 2022 WRX gains a TOP SAFETY PICK+ when equipped with the Subaru Performance Transmission (SPT), as all SPT models come standard with Subaru EyeSight Driver Assist Technologies. On top of these driver assist features, the IIHS noted its good-rated LED projector headlights.

To earn either of the Institute’s two awards this year, a vehicle must earn good ratings in six IIHS crashworthiness evaluations, including the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, original side, roof strength and head restraint tests. It must also be available with a front crash prevention system that earns advanced or superior ratings in both the vehicle-to-vehicle and daytime vehicle-to-pedestrian evaluations.

To date, Subaru has earned more TOP SAFETY PICK+ awards than any other brand since 2013.


Subaru Canada, Inc. (SCI) is embracing the summer weather by encouraging Canadians to further explore this country’s natural backyard. SCI is proud to continue its partnership with provincial parks across Canada and promote national park expeditions with the Subaru Wilderness Parks Canada Discovery Pass program.

The fifth-generation Subaru Forester

Provincial Parks

Subaru Canada is continuing its partnerships with the British Columbia Parks Foundation, Ontario Parks, and Parks New Brunswick through the support of their Ambassador Programs. Park Ambassador Programs aim to connect visitors with nature through education, activities, and providing guidance and support to first-time campers who are eager to learn how to camp. Subaru Canada will also provide digital media support to encourage the discovery and protection of Canada’s wilderness.

Parks Canada Family/Group Discovery Pass

For the second consecutive year, Subaru Canada is providing Parks Canada Family/Group Discovery Passes to new 2022 Outback Wilderness and Forester Wilderness customers. These Discovery Passes allow Subaru Wilderness customers to explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year. The pass provides admission to amazing destinations and is a gateway to nature, history, and 450,000 km² of memories. With models providing car-like drivability and handling with a new level of ruggedness, Subaru Wilderness customers can explore coast to coast with confidence and reliability.

“By continuing our support of Canadian parks,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc.  “We want to encourage our customers to get outside and create a deeper connection with nature. We will always support Canadians that wish to go deeper in the forest, higher up the mountain and further off the beaten path than ever before.”


Subaru Canada, Inc. today announced the 2023 Ascent 3-row family SUV with updated styling as well as new safety and in-vehicle technologies. The 2023 Ascent is available in Convenience, Touring, Onyx Edition, Limited, and Premier trim levels arriving in Subaru retailers this fall.

For the 2023 model year, Ascent receives a bolder look thanks to a new front fascia incorporating a more prominent grille, redesigned LED headlights, and a more aggressive front bumper cover. The new front bumper cover features new lower-edge air ducts to improve aerodynamic flow under the vehicle. At the back of the vehicle, updated Konoji (C-shaped) taillights further exemplify the SUV’s fresh new look for 2023.

The 2023 Ascent comes standard with the latest version of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions. These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster. Also standard across the model line is a Wide-Angle Mono Camera that works together with the dual-camera EyeSight system. The additional camera further expands the field of view to recognize pedestrians and bicycles sooner when the vehicle enters an intersection at low speed. EyeSight gives an alert to the driver, and, when necessary, applies brakes to avoid collisions with crossing bicycles and pedestrians. EyeSight now includes Automatic Emergency Steering, a new feature that works in conjunction with the Pre-Collision Braking System to help steer the vehicle to avoid a collision when travelling at speeds less than 80 km/h.

New Cabin Connect improves communication from the driver or front passenger to the third-row occupants. When activated, the feature picks up the driver or front passenger’s voice by the overhead console microphone and then transmits it through the rear speakers. Cabin Connect is available on trim levels equipped with the Harman Kardon premium surround sound speaker system.

For better all-around situational awareness while parking, an available Surround View Monitor offers a 360-degree overhead view of the vehicle. The new system uses images from four vehicle cameras and combines them to create a single image that allows the area around the entire vehicle to be observed from a bird’s-eye view.

On all 2023 Ascent models, a newly standard tablet-style 11.6-inch Full HD infotainment display offers direct touch controls for multimedia, climate control, X-MODE, and vehicle configuration settings. Wireless Apple CarPlay and wireless Android Auto are standard. Every Ascent also features Steering Responsive LED headlights with High Beam Assist for improved nighttime visibility. Additionally, a Seat Belt Reminder for each seat helps ensure all passengers are buckled up.

Smart and Strong Foundation

Built on the Subaru Global Platform, the Ascent delivers an unparalleled driving experience with a spacious interior offering comfortable and flexible seating options. The U.S.-built Ascent is the most versatile Subaru ever with 8-person seating or available captain’s chairs in the second row for 7-person seating. Two rows of 60/40 split flat-folding seats offer up to 2,140 litres of cargo space when folded.

All Ascent trim levels come standard with Subaru’s legendary Symmetrical All-Wheel Drive and X-MODE with Hill Descent Control for exceptional all-weather and trail-driving capability. Active Torque Vectoring is also standard on all trim levels. The 3-row SUV’s 220 millimetres of ground clearance, which is greater than many SUVs, delivers capability while maintaining a comfortably low step-in height for passenger entry.

Enhancing all-weather and trail capability, the 2023 Ascent Onyx Edition, Limited and Premier gain standard dual-function X-MODE with Hill Descent Control. X-MODE functions include SNOW/DIRT and DEEP SNOW/MUD settings to optimize all-wheel-drive performance for difficult weather or road conditions.

Powered by a 260 horsepower 2.4-liter turbocharged SUBARU BOXER engine, the Ascent comes standard with Subaru’s high-torque Lineartronic CVT (continuously variable transmission) featuring an 8-speed manual mode function and steering wheel paddle shifters to give the driver added control. This powertrain allows up to 2,270 kg towing capacity with standard Trailer Stability Assist.

Multiple Trim Levels for Every Family

The 2023 Ascent provides an extensive roster of standard amenities including an 8-way power driver seat, tri-zone front and rear automatic climate control, heated exterior mirrors, heated front seats, 18-inch aluminum-alloy wheels, automatic power door locks, power windows and side mirrors, multi-function display, security system with engine immobilizer, rear vision camera, USB-A and USB-C input/charge ports in the front and rear sections of the center console, raised roof rails, and 19 cupholders. New for this year, the standard rear vision camera includes a washer to ensure a clear view while backing up.

The Touring trim adds LED fog lights, rear window privacy glass, panoramic power moonroof, full circle heated leather-wrapped steering wheel and leather-wrapped shift lever handle, second-row independent automatic climate control, body-colour side mirrors with integrated turn signals, and a wiper de-icer.

The Touring trim’s in-vehicle technology features SUBARU STARLINK Connected Services (3-year free trial), keyless access with push-button start, power rear gate, auto-dimming rearview mirror with HomeLink, Reverse Automatic Braking, and Subaru Rear/Side Vehicle Detection (SRVD) including Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert. The Touring trim offers a choice between second-row bench seating or captain’s chairs.

The Onyx Edition builds upon the 7-seat Touring trim and is equipped with exclusive black-finish exterior elements, badging, and 20-inch black-finish aluminum-alloy wheels. The seats are wrapped in all-weather soft-touch material with new contrasting green stitching.

The well-equipped Limited includes all Touring features and adds DriverFocus and Harman Kardon premium audio with Cabin Connect. The 11.6-inch infotainment display also gains integrated navigation.

The Limited interior features leather-trimmed upholstery, a 12-way power driver seat with lumbar support and seat bottom cushion extension, a 4-way power front passenger seat, and second-row retractable sunshades. A new USB-A charge port has been added to the third row. Limited models also include heated second-row seating. Like Touring, customers have the choice between second-row bench seating or captain’s chairs.

The exterior of the Limited is distinguished by lower door cladding with chrome accents, and new 20-inch aluminum-alloy wheels in dark gray with a machine finish.

The top-of-the-line Ascent Premier is equipped with all the features of the Limited and adds an exclusive high gloss black grille, chrome door handles, and satin chrome power-folding exterior mirrors with integrated turn signals. The unique interior includes woodgrain-pattern matte finish accent trim and either Black or Brown perforated leather-trimmed upholstery. Seating surfaces are Nappa leather, and a three-mode ventilated driver and front passenger seat are also standard on Premier.

The Premier comes standard with Surround View Monitor System, Smart Rear-View Mirror, and 180-degree front-view camera greatly enhances all-around visibility.


16 May, 2022
Legacy receives an updated look with a redesigned front fascia. The latest version of EyeSight Driver Assist Technology with available Wide-Angle Mono CameraUpdated Infotainment system with available wireless Apple CarPlay and Android Auto

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Legacy sedan with updated styling and new safety and in-vehicle technologies. Also new, GT trim comes exclusively with the powerful 2.4-litre turbo SUBARU BOXER engine, sport suspension and SI-Drive. For the 2023 model year, Legacy will be available in Touring, Limited and GT trim levels when it arrives at Subaru dealerships this fall.

The 2023 Legacy lineup receives a bolder look thanks to a new front fascia incorporating a more prominent grille and redesigned LED headlights. The sedan comes standard with the latest generation of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions thanks to a wider field of view, updated control software, and the addition of an electric brake booster.