SUBARU DEBUTS REFRESHED 2023 LEGACY

16 May, 2022
Legacy receives an updated look with a redesigned front fascia. The latest version of EyeSight Driver Assist Technology with available Wide-Angle Mono CameraUpdated Infotainment system with available wireless Apple CarPlay and Android Auto

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Legacy sedan with updated styling and new safety and in-vehicle technologies. Also new, GT trim comes exclusively with the powerful 2.4-litre turbo SUBARU BOXER engine, sport suspension and SI-Drive. For the 2023 model year, Legacy will be available in Touring, Limited and GT trim levels when it arrives at Subaru dealerships this fall.

The 2023 Legacy lineup receives a bolder look thanks to a new front fascia incorporating a more prominent grille and redesigned LED headlights. The sedan comes standard with the latest generation of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions thanks to a wider field of view, updated control software, and the addition of an electric brake booster.

SUBARU DEBUTS 2023 OUTBACK SUV AT NEW YORK INTERNATIONAL AUTO SHOW

14 April, 2022
New Onyx trim is introducedOutback receives an updated look with redesigned front fascia and exterior claddingThe latest version of EyeSight Driver Assist Technology with available Wide-Angle Mono CameraUpdated Multimedia system with available wireless Apple CarPlay and Android Auto

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023
Outback debut at the New York International Auto Show. The legendary
SUV receives updated styling as well as new safety and in-vehicle
technologies. Also new for 2023, the Onyx boasts trim-specific interior
and exterior features.

For the 2023 model year, Outback will be available in Convenience, Touring, Onyx, Limited, Wilderness, Limited XT, and Premier XT trim levels. The XT and Wilderness models come standard with the powerful 2.4-litre turbocharged SUBARU BOXER engine. Also, in conjunction with EyeSight version four, a new Wide-Angle Mono Camera is added to the Premier XT trim. 

With the exception of the recently released Wilderness, the Outback lineup receives a bolder look thanks to a new front fascia incorporating a more prominent grille, redesigned LED headlights and fog lights, and a more rugged front bumper cover. On the sides, the expanded wheel arch cladding adds to the vehicle’s rugged new look while providing additional protection. 

The 2023 Outback comes standard with the latest version of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions. These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster.

The top-level Premier XT trim adds a Wide-Angle Mono Camera that works together with the dual-camera EyeSight system. The additional camera further expands the field of view to recognize pedestrians and bicycles sooner when the vehicle enters an intersection at low speed. EyeSight gives an alert to the driver, and, when necessary, applies brakes to avoid collisions with crossing bicycles and pedestrians. Also new for Premier XT is a full LCD Smart Rearview Mirror with auto-dimming, compass, and Homelink. 

On models equipped with Subaru Rear/Side Vehicle Detection (SRVD), EyeSight includes Automatic Emergency Steering. The new feature works in conjunction with the Pre-Collision Braking System to help avoid a collision at speeds less than 80 km/h.

SUBARU EARNS SIX 2022 IIHS TOP SAFETY PICK AWARDS

  • Six Subaru models score high marks from IIHS, including four TOP SAFETY PICK+ winners
  • Subaru Legacy earns yet another TOP SAFETY PICK+ rating, making it the longest-running award winner in its class for 17 years in a row (2006-2022)
  • 2022 Forester, WRX, and BRZ are still to be tested

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is proud to announce that six of its vehicles earned high marks once again from the Insurance Institute for Highway Safety (IIHS), including four TOP SAFETY PICK+ (TSP+) designations for 2022.

The 2022 Subaru Legacy continues its streak with the 2022 TSP+ designation marking its 17th year in a row as an IIHS TOP SAFETY PICK (TSP) winner. The 2022 Outback recorded its 14th year in a row of being a TSP winner with a 2022 TSP+. The 2022 Ascent and 2022 Crosstrek PHEV also both received TSP+ ratings.

The 2022 Subaru Crosstrek and Impreza 5-door received TOP SAFETY PICK ratings when equipped with EyeSight Driver Assist Technology and specific headlights. The Crosstrek has received a TSP for every year it has been on the market, 11 years in a row.

“Safety is in our DNA and always at the forefront of everything we do,” said Subaru Canada, Inc. (SCI) president, chairman and CEO Yasushi Enami. “These Top Safety Pick awards from IIHS reinforce Subaru’s commitment to safety and we will continue to prioritize the safety of everyone on the road.”

Models yet to be tested include the 2022 BRZ, WRX, and Forester, the latter two coming equipped with the next generation of Eyesight. Generation four of Subaru EyeSight Driver Assist Technology features enhanced software, widened field of view, and the addition of an electric brake booster to improve brake performance in sudden stops.

All the 2022 award winners earn good ratings in six IIHS crashworthiness tests, including the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, original side, roof strength and head restraint tests. They are also available with front crash prevention systems that earn advanced or superior ratings in both the vehicle-to-vehicle and vehicle-to-pedestrian evaluations, as well as at least one headlight system that earns a good or acceptable rating. For the TOP SAFETY PICK+ recipients, good or acceptable headlights are standard across all trims.

SUBARU CANADA ANNOUNCES PRICING FOR ALL-NEW 2022 WRX


17 February, 2022
2.4-litre turbocharged BOXER engine with 271 hp and improved
responsiveness, Fifth-generation of the rally icon, now built on the
Subaru Global Platform. Newly developed Subaru Performance Transmission provides enhanced driver engagement.

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. is thrilled to announce
pricing for the highly-anticipated all-new 2022 Subaru WRX. Entering its
fifth generation with almost 20 years of history to draw from, this
legendary model has reached its most advanced form. Built upon the
Subaru Global Platform, the 2022 WRX offers increased performance,
safety, and significantly improved driving dynamics while decreasing
noise, vibration, and harshness. A new 2.4-litre turbocharged Subaru
BOXER engine with 271 horsepower and 258 lb-ft of torque is mated to
either a 6-speed manual or newly developed Subaru Performance
Transmission. Paired with Subaru Symmetrical All-Wheel Drive and
Active Torque Vectoring, the WRX is offered in five trim levels: WRX,
Sport, Sport with EyeSight, Sport-tech, and Sport-tech with EyeSight.
The 2022 WRX receives a host of new exterior design elements,
many of which are functional aerodynamic improvements. Airflow has
been optimized with an aerodynamic texture applied to the moulded
wheel arches, lower trim, and engine undercover. The engine
undercover also features ground effect channels designed to increase
vehicle downforce, similar to what is found on many modern-day racers.

SUBARU CANADA SALES SURPASS PREVIOUS YEAR

  • 56,870 units sold in 2021, up 9.1 per cent versus 2020
  • All regions outperform 2020

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI) is ringing in the new year pleased to report it has bested itself in 2021 with final sales figures surpassing 2020. Year to date, 56,870 units were retailed throughout the tumultuous year, marking a 9.1 per cent increase over 2020. All regions put their best foot forward to do better than their previous year as well, with the Atlantic region seeing an increase of 18.5 per cent, the Western region up 17.8 per cent, Quebec up 5.7 per cent, and Ontario up 5.2 per cent over the same period last year. “Our Canadian dealers are united in our success,” said SCI chairman, president and CEO Yasushi Enami. “We’ve been very pleased with our strong sales performance, and our award-winning line-up continues to drive results. As we enter the new year, we will maintain our momentum – providing safe, quality and reliable vehicles to our valued Canadian customers.”

2021
56,8702021 YTD
52,1292020 YTD
4,741Difference
9.1%YTD sales vs. STLY

SUBARU CANADA EXTENDS PARKS CANADA DISCOVERY PASS PROGRAM TO FORESTER WILDERNESS

17 December, 2021

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is thrilled to announce that it is extending the Parks Canada Family/Group Discovery Pass program to now include the 2022 Forester Wilderness, alongside its Outback Wilderness sibling. This is the year of bigger adventures and Subaru Canada encourages Canadians along for the ride. SCI is proud to support parks across Canada through park ambassador programs, educational videos, and the discovery and protection of Canada’s wilderness.

The Subaru Forester has long been the perfect family adventurer, designed for those with busy lives that play as hard as they work. Building on this formula, the 2022 Subaru Forester Wilderness extends the capability of the Forester to go that extra distance off the beaten path. Exclusive exterior and interior design elements accompany an increased ride height, re-tuned suspension, and standard skid plates. The result is the most rugged and capable Forester ever, a perfect companion through Canadian parks.

To encourage Canadians to explore parks across Canada, every buyer of a 2022 Subaru Forester Wilderness will receive a Parks Canada Family/Group Discovery Pass from Subaru Canada, that will allow them to explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year. The pass provides admission to amazing destinations and is your gateway to nature, history, and 450 000 km² of memories. Subaru Wilderness owners can adventure from coast to coast to coast with confidence and reliability.

“This partnership and support of parks across Canada, through education and outreach in provincial parks as well as a new national program helping Subaru Outback Wilderness and Forester Wilderness owners discover Parks Canada, will bring bigger adventures to Canadians this year,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “Subaru Canada is taking steps to encourage a stronger connection with nature. We support Canadians that wish to go deeper in the forest, higher up the mountain and further off the beaten path than ever before.”

Subaru 360 C.A.R.E.

Peace of Mind for the Road ahead…

Every vehicle Subaru makes is designed and engineered to give you peace of mind and keep you safely on the road. However, Subaru Canada, Inc.’s commitment to your peace of mind doesn’t end there. With the convenient Subaru 360 C.A.R.E. (Customer Assistance for Roadside Emergencies) program, members are guaranteed not only quick, courteous emergency roadside assistance in Canada and the United States, but also other benefits designed to ensure an extraordinary experience with your Subaru – 24 hours a day, 365 days a year.

Best of all, the extensive Subaru 360 C.A.R.E. program – which is sponsored by Subaru Canada, Inc. and backed by Canada’s leading automobile roadside assistance organization, the Canadian Automobile Association (CAA) – is offered free of charge for the first three years from date of purchase on every new Subaru vehicle, as part of a Subaru Protection Plan, or with the purchase of a Subaru Certified pre-owned vehicle. As a Subaru 360 C.A.R.E. member, you will receive a personalized Subaru 360 C.A.R.E. membership card and have access to a dedicated Subaru 360 C.A.R.E. toll-free telephone number (in English or French). This 1-800 number will allow you to take advantage of over 20,000 roadside assistance contractors and 1,000 CAA and American Automobile Association (AAA) offices throughout Canada and the United States.

Subaru Canada, Inc. is proud to be the first vehicle manufacturer to have a direct relationship with CAA, giving our customers the benefit of CAA’s unparalleled level of experience and service.

CANADA   1-800-263-8802

U.S.A         1-800-647-1608

SUBARU CANADA DEBUTS ALL-NEW 2022 WRX

  • 2.4-litre turbocharged BOXER engine with 271 hp and 258 lb-ft of torque
  • Fifth-generation of the rally icon, now built on the Subaru Global Platform
  • Newly developed Subaru Performance Transmission available

(MISSISSAUGA, ONT.)—After much anticipation, Subaru Canada Inc. (SCI) has drawn back the cover on the all-new 2022 WRX. Entering its fifth generation with almost 20 years of history to draw from, this legendary model has reached its most advanced form. Built upon the Subaru Global Platform, the 2022 WRX offers increased safety and significantly improved driving dynamics while decreasing noise, vibration, and harshness.

A new 2.4-litre turbocharged Subaru BOXER engine with 271 horsepower and 258 lb-ft of torque is mated to either a 6-speed manual or newly developed Subaru Performance Transmission. Partnered with Subaru Symmetrical All-Wheel Drive and Active Torque Vectoring, the WRX is offered in five trim levels: WRX, Sport, Sport with EyeSight, Sport-tech, and Sport-tech with EyeSight.

Performance Worthy of the Name

The WRX is now built on the Subaru Global Platform (SGP), ensuring an increase in safety, quietness, and driving performance. This gives the 2022 WRX a significant increase in ride and handling, due to increased stiffness and lower center of gravity. A 28 per cent increase in torsional rigidity and 75 per cent increase in suspension mounting point rigidity is due to the full inner-frame construction and increased use of structural adhesives. The rear stabilizer bar is now mounted to the body rather than the subframe, contributing to reduced body roll. When combined, these changes in chassis design and structure result in significant improvement in vehicle responsiveness, stability, and control.

Track-tuned suspension promises a sporty driving experience under any condition, while a longer suspension stroke has increased vehicle stability, lateral grip and suspension compliance on uneven surfaces. Optimized front suspension geometry and a new dual-pinion electric power steering system improves steering accuracy and creates a more natural steering feel with quicker driver input response.

The new 2.4-litre turbocharged Subaru BOXER engine produces 271 horsepower at 5,600 rpm and 258 lb-ft of torque in a broader torque curve of 2,000-5,200 rpm. Responsiveness and acceleration are both improved compared to the outgoing generation. A 6-speed manual transmission continues to be standard and is joined by the newly available Subaru Performance Transmission (SPT) which exclusively gets paired with Subaru’s fourth-generation EyeSight system.

SPT offers drivers 30 per cent faster upshifts and 50 per cent faster downshifts, utilizing adaptive shift control to perform rev-matching downshifts when braking. Adaptive shift control maintains the ideal ratio throughout corners and works to respond faster on corner exit, ensuring every apex is hit. Ratio revisions to lower gears improve acceleration while the total ratio coverage has been expanded. An added transmission oil cooler improves cooling performance during aggressive driving, increasing the durability of the SPT.

Fast, Even at a Standstill

The legendary sports sedan receives an evolved but equally sophisticated look for 2022. The wide-body design showcases the aggressive stance flowing into bold angles in the front, sides, and rear. Subaru’s hexagonal grille is complemented by compact LED headlights and a hood scoop to emphasize the wide and low look. The front fenders are now made of aluminum, offering significant weight savings. In the rear, an available low-profile body-coloured spoiler is integrated into the rear deck. Rear taillights receive a new design to glow with the look of volcanic magma, symbolizing the power within. The 2022 WRX continues to employ a sports exhaust with a distinctive dual muffler and quad tip setup.

The 2022 WRX receives a host of new exterior design pieces, many of which are functional aerodynamic improvements. The air outlets located at the rear of the front wheel openings contribute to reduced lift on the front tires improving driving stability. Further air outlets found on the rear bumper reduce air turbulence behind the vehicle, further improving vehicle stability and aerodynamic performance. Air resistance has been minimized with an aerodynamic texture applied to the moulded wheel arches, lower trim, and engine undercover. The engine undercover also features airflow channels designed to increase vehicle downforce, similar to what is found on many modern-day racers.

Once You’re In, You’ll Never Want Out

The high-performance pedigree of the WRX is felt immediately in the new interior for 2022. The standard black interior features contrast red stitching, and the flat-bottomed steering wheel is leather-wrapped. Premium Cloth wraps Sport and Sport with EyeSight seats while Sport-tech models receive Ultrasuede to give the interior a premium touch. To further enhance the sporty nature of the WRX, carbon-look accent trim is included throughout the cabin.

On the entry-level trim, an all-new 7.0-inch Wide Video Graphics Array display is featured, offering a splitting functionality between multimedia and HVAC controls. An all-new tablet-style 11.6-inch infotainment display takes center stage in the console of Sport trim and up. This display is the home to HVAC controls, audio controls, vehicle features and settings. App icons can be rearranged to the driver’s preference and the display can be split offering two types of information at once, improving user interaction and creating a more personal experience. Apple CarPlay, Android Auto, and SiriusXM functionality are standard throughout the WRX lineup. Sport-tech models are also equipped with navigation and a Harman Kardon premium audio system.

SUBARU RENEWS TITLE SPONSORSHIP OF IRONMAN EVENTS IN CANADA

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. is excited to announce an extension of their long-standing partnership with IRONMAN® licensed and owned events in Canada for the 2021 and 2022 race season. The renewal of the partnership designates Subaru as the title sponsor of IRONMAN and IRONKIDS races in Mont-Tremblant, Québec Penticton, British Columbia and Victoria, British Columbia.

“We are proud to renew our title sponsorship of IRONMAN events in Canada,” says SCI chairman, president and CEO Yasushi Enami. “By further extending the partnership, Subaru Canada continues to support and promote good health while remaining true to our core value of adventure.”

“We are excited to continue our long-standing partnership with Subaru,” said Chris Marciani, Vice President of Global Partnerships, North America for The IRONMAN Group. “Subaru Canada has been committed to a best-in-class standard with athletes and we look forward to continuing the long-standing tradition of delivering incredible races in Canada.”

Subaru has been a partner of the IRONMAN brand for 20+ years, providing athletes with memorable experiences and opportunities to interact with their brand throughout their entire IRONMAN journey.  Through separate agreements, Subaru is also the title sponsor of Subaru IRONMAN 70.3 Muskoka, Subaru Iron Girl Grimsby and shorter distance triathlon events in the Subaru Ontario Tri-Series.

This is also the fifth year that Subaru Canada will sponsor the Road to Kona award program. In past years, Subaru Canada has brought a deserving athlete to the Island of Hawai`i to compete at the IRONMAN World Championship.  For 2021 only, our program is being expanded to allow for nominations from the thousands of amazing volunteers who contribute to the success of our events. Registered Canadian athletes or volunteers at any Subaru Canada-sponsored IRONMAN event are eligible for nomination to travel to the 2021 Supersapiens IRONMAN World Championships in Kailua-Kona, Hawai`i to serve as a volunteer. For more details and to nominate someone, visit www.roadtokona.ca.