SUBARU CANADA LAUNCHES 2022 ADVENTURE ON PARKS PROGRAM

Subaru Canada, Inc. (SCI) is embracing the summer weather by encouraging Canadians to further explore this country’s natural backyard. SCI is proud to continue its partnership with provincial parks across Canada and promote national park expeditions with the Subaru Wilderness Parks Canada Discovery Pass program.

The fifth-generation Subaru Forester

Provincial Parks

Subaru Canada is continuing its partnerships with the British Columbia Parks Foundation, Ontario Parks, and Parks New Brunswick through the support of their Ambassador Programs. Park Ambassador Programs aim to connect visitors with nature through education, activities, and providing guidance and support to first-time campers who are eager to learn how to camp. Subaru Canada will also provide digital media support to encourage the discovery and protection of Canada’s wilderness.

Parks Canada Family/Group Discovery Pass

For the second consecutive year, Subaru Canada is providing Parks Canada Family/Group Discovery Passes to new 2022 Outback Wilderness and Forester Wilderness customers. These Discovery Passes allow Subaru Wilderness customers to explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year. The pass provides admission to amazing destinations and is a gateway to nature, history, and 450,000 km² of memories. With models providing car-like drivability and handling with a new level of ruggedness, Subaru Wilderness customers can explore coast to coast with confidence and reliability.

“By continuing our support of Canadian parks,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc.  “We want to encourage our customers to get outside and create a deeper connection with nature. We will always support Canadians that wish to go deeper in the forest, higher up the mountain and further off the beaten path than ever before.”

SUBARU DEBUTS REFRESHED 2023 ASCENT 3-ROW SUV

Subaru Canada, Inc. today announced the 2023 Ascent 3-row family SUV with updated styling as well as new safety and in-vehicle technologies. The 2023 Ascent is available in Convenience, Touring, Onyx Edition, Limited, and Premier trim levels arriving in Subaru retailers this fall.

For the 2023 model year, Ascent receives a bolder look thanks to a new front fascia incorporating a more prominent grille, redesigned LED headlights, and a more aggressive front bumper cover. The new front bumper cover features new lower-edge air ducts to improve aerodynamic flow under the vehicle. At the back of the vehicle, updated Konoji (C-shaped) taillights further exemplify the SUV’s fresh new look for 2023.

The 2023 Ascent comes standard with the latest version of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions. These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster. Also standard across the model line is a Wide-Angle Mono Camera that works together with the dual-camera EyeSight system. The additional camera further expands the field of view to recognize pedestrians and bicycles sooner when the vehicle enters an intersection at low speed. EyeSight gives an alert to the driver, and, when necessary, applies brakes to avoid collisions with crossing bicycles and pedestrians. EyeSight now includes Automatic Emergency Steering, a new feature that works in conjunction with the Pre-Collision Braking System to help steer the vehicle to avoid a collision when travelling at speeds less than 80 km/h.

New Cabin Connect improves communication from the driver or front passenger to the third-row occupants. When activated, the feature picks up the driver or front passenger’s voice by the overhead console microphone and then transmits it through the rear speakers. Cabin Connect is available on trim levels equipped with the Harman Kardon premium surround sound speaker system.

For better all-around situational awareness while parking, an available Surround View Monitor offers a 360-degree overhead view of the vehicle. The new system uses images from four vehicle cameras and combines them to create a single image that allows the area around the entire vehicle to be observed from a bird’s-eye view.

On all 2023 Ascent models, a newly standard tablet-style 11.6-inch Full HD infotainment display offers direct touch controls for multimedia, climate control, X-MODE, and vehicle configuration settings. Wireless Apple CarPlay and wireless Android Auto are standard. Every Ascent also features Steering Responsive LED headlights with High Beam Assist for improved nighttime visibility. Additionally, a Seat Belt Reminder for each seat helps ensure all passengers are buckled up.

Smart and Strong Foundation

Built on the Subaru Global Platform, the Ascent delivers an unparalleled driving experience with a spacious interior offering comfortable and flexible seating options. The U.S.-built Ascent is the most versatile Subaru ever with 8-person seating or available captain’s chairs in the second row for 7-person seating. Two rows of 60/40 split flat-folding seats offer up to 2,140 litres of cargo space when folded.

All Ascent trim levels come standard with Subaru’s legendary Symmetrical All-Wheel Drive and X-MODE with Hill Descent Control for exceptional all-weather and trail-driving capability. Active Torque Vectoring is also standard on all trim levels. The 3-row SUV’s 220 millimetres of ground clearance, which is greater than many SUVs, delivers capability while maintaining a comfortably low step-in height for passenger entry.

Enhancing all-weather and trail capability, the 2023 Ascent Onyx Edition, Limited and Premier gain standard dual-function X-MODE with Hill Descent Control. X-MODE functions include SNOW/DIRT and DEEP SNOW/MUD settings to optimize all-wheel-drive performance for difficult weather or road conditions.

Powered by a 260 horsepower 2.4-liter turbocharged SUBARU BOXER engine, the Ascent comes standard with Subaru’s high-torque Lineartronic CVT (continuously variable transmission) featuring an 8-speed manual mode function and steering wheel paddle shifters to give the driver added control. This powertrain allows up to 2,270 kg towing capacity with standard Trailer Stability Assist.

Multiple Trim Levels for Every Family

The 2023 Ascent provides an extensive roster of standard amenities including an 8-way power driver seat, tri-zone front and rear automatic climate control, heated exterior mirrors, heated front seats, 18-inch aluminum-alloy wheels, automatic power door locks, power windows and side mirrors, multi-function display, security system with engine immobilizer, rear vision camera, USB-A and USB-C input/charge ports in the front and rear sections of the center console, raised roof rails, and 19 cupholders. New for this year, the standard rear vision camera includes a washer to ensure a clear view while backing up.

The Touring trim adds LED fog lights, rear window privacy glass, panoramic power moonroof, full circle heated leather-wrapped steering wheel and leather-wrapped shift lever handle, second-row independent automatic climate control, body-colour side mirrors with integrated turn signals, and a wiper de-icer.

The Touring trim’s in-vehicle technology features SUBARU STARLINK Connected Services (3-year free trial), keyless access with push-button start, power rear gate, auto-dimming rearview mirror with HomeLink, Reverse Automatic Braking, and Subaru Rear/Side Vehicle Detection (SRVD) including Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert. The Touring trim offers a choice between second-row bench seating or captain’s chairs.

The Onyx Edition builds upon the 7-seat Touring trim and is equipped with exclusive black-finish exterior elements, badging, and 20-inch black-finish aluminum-alloy wheels. The seats are wrapped in all-weather soft-touch material with new contrasting green stitching.

The well-equipped Limited includes all Touring features and adds DriverFocus and Harman Kardon premium audio with Cabin Connect. The 11.6-inch infotainment display also gains integrated navigation.

The Limited interior features leather-trimmed upholstery, a 12-way power driver seat with lumbar support and seat bottom cushion extension, a 4-way power front passenger seat, and second-row retractable sunshades. A new USB-A charge port has been added to the third row. Limited models also include heated second-row seating. Like Touring, customers have the choice between second-row bench seating or captain’s chairs.

The exterior of the Limited is distinguished by lower door cladding with chrome accents, and new 20-inch aluminum-alloy wheels in dark gray with a machine finish.

The top-of-the-line Ascent Premier is equipped with all the features of the Limited and adds an exclusive high gloss black grille, chrome door handles, and satin chrome power-folding exterior mirrors with integrated turn signals. The unique interior includes woodgrain-pattern matte finish accent trim and either Black or Brown perforated leather-trimmed upholstery. Seating surfaces are Nappa leather, and a three-mode ventilated driver and front passenger seat are also standard on Premier.

The Premier comes standard with Surround View Monitor System, Smart Rear-View Mirror, and 180-degree front-view camera greatly enhances all-around visibility.

SUBARU DEBUTS REFRESHED 2023 LEGACY

16 May, 2022
Legacy receives an updated look with a redesigned front fascia. The latest version of EyeSight Driver Assist Technology with available Wide-Angle Mono CameraUpdated Infotainment system with available wireless Apple CarPlay and Android Auto

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023 Legacy sedan with updated styling and new safety and in-vehicle technologies. Also new, GT trim comes exclusively with the powerful 2.4-litre turbo SUBARU BOXER engine, sport suspension and SI-Drive. For the 2023 model year, Legacy will be available in Touring, Limited and GT trim levels when it arrives at Subaru dealerships this fall.

The 2023 Legacy lineup receives a bolder look thanks to a new front fascia incorporating a more prominent grille and redesigned LED headlights. The sedan comes standard with the latest generation of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions thanks to a wider field of view, updated control software, and the addition of an electric brake booster.

SUBARU DEBUTS 2023 OUTBACK SUV AT NEW YORK INTERNATIONAL AUTO SHOW

14 April, 2022
New Onyx trim is introducedOutback receives an updated look with redesigned front fascia and exterior claddingThe latest version of EyeSight Driver Assist Technology with available Wide-Angle Mono CameraUpdated Multimedia system with available wireless Apple CarPlay and Android Auto

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. today announced the 2023
Outback debut at the New York International Auto Show. The legendary
SUV receives updated styling as well as new safety and in-vehicle
technologies. Also new for 2023, the Onyx boasts trim-specific interior
and exterior features.

For the 2023 model year, Outback will be available in Convenience, Touring, Onyx, Limited, Wilderness, Limited XT, and Premier XT trim levels. The XT and Wilderness models come standard with the powerful 2.4-litre turbocharged SUBARU BOXER engine. Also, in conjunction with EyeSight version four, a new Wide-Angle Mono Camera is added to the Premier XT trim. 

With the exception of the recently released Wilderness, the Outback lineup receives a bolder look thanks to a new front fascia incorporating a more prominent grille, redesigned LED headlights and fog lights, and a more rugged front bumper cover. On the sides, the expanded wheel arch cladding adds to the vehicle’s rugged new look while providing additional protection. 

The 2023 Outback comes standard with the latest version of EyeSight Driver Assist Technology. The enhanced system operates more smoothly and under a greater range of conditions. These improvements are thanks to a wider field of view, updated control software, and the addition of an electric brake booster.

The top-level Premier XT trim adds a Wide-Angle Mono Camera that works together with the dual-camera EyeSight system. The additional camera further expands the field of view to recognize pedestrians and bicycles sooner when the vehicle enters an intersection at low speed. EyeSight gives an alert to the driver, and, when necessary, applies brakes to avoid collisions with crossing bicycles and pedestrians. Also new for Premier XT is a full LCD Smart Rearview Mirror with auto-dimming, compass, and Homelink. 

On models equipped with Subaru Rear/Side Vehicle Detection (SRVD), EyeSight includes Automatic Emergency Steering. The new feature works in conjunction with the Pre-Collision Braking System to help avoid a collision at speeds less than 80 km/h.

SUBARU EARNS SIX 2022 IIHS TOP SAFETY PICK AWARDS

  • Six Subaru models score high marks from IIHS, including four TOP SAFETY PICK+ winners
  • Subaru Legacy earns yet another TOP SAFETY PICK+ rating, making it the longest-running award winner in its class for 17 years in a row (2006-2022)
  • 2022 Forester, WRX, and BRZ are still to be tested

(MISSISSAUGA, ONT.) — Subaru Canada, Inc. (SCI) is proud to announce that six of its vehicles earned high marks once again from the Insurance Institute for Highway Safety (IIHS), including four TOP SAFETY PICK+ (TSP+) designations for 2022.

The 2022 Subaru Legacy continues its streak with the 2022 TSP+ designation marking its 17th year in a row as an IIHS TOP SAFETY PICK (TSP) winner. The 2022 Outback recorded its 14th year in a row of being a TSP winner with a 2022 TSP+. The 2022 Ascent and 2022 Crosstrek PHEV also both received TSP+ ratings.

The 2022 Subaru Crosstrek and Impreza 5-door received TOP SAFETY PICK ratings when equipped with EyeSight Driver Assist Technology and specific headlights. The Crosstrek has received a TSP for every year it has been on the market, 11 years in a row.

“Safety is in our DNA and always at the forefront of everything we do,” said Subaru Canada, Inc. (SCI) president, chairman and CEO Yasushi Enami. “These Top Safety Pick awards from IIHS reinforce Subaru’s commitment to safety and we will continue to prioritize the safety of everyone on the road.”

Models yet to be tested include the 2022 BRZ, WRX, and Forester, the latter two coming equipped with the next generation of Eyesight. Generation four of Subaru EyeSight Driver Assist Technology features enhanced software, widened field of view, and the addition of an electric brake booster to improve brake performance in sudden stops.

All the 2022 award winners earn good ratings in six IIHS crashworthiness tests, including the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, original side, roof strength and head restraint tests. They are also available with front crash prevention systems that earn advanced or superior ratings in both the vehicle-to-vehicle and vehicle-to-pedestrian evaluations, as well as at least one headlight system that earns a good or acceptable rating. For the TOP SAFETY PICK+ recipients, good or acceptable headlights are standard across all trims.

SUBARU CANADA ANNOUNCES PRICING FOR ALL-NEW 2022 WRX


17 February, 2022
2.4-litre turbocharged BOXER engine with 271 hp and improved
responsiveness, Fifth-generation of the rally icon, now built on the
Subaru Global Platform. Newly developed Subaru Performance Transmission provides enhanced driver engagement.

(MISSISSAUGA, ONT.)—Subaru Canada, Inc. is thrilled to announce
pricing for the highly-anticipated all-new 2022 Subaru WRX. Entering its
fifth generation with almost 20 years of history to draw from, this
legendary model has reached its most advanced form. Built upon the
Subaru Global Platform, the 2022 WRX offers increased performance,
safety, and significantly improved driving dynamics while decreasing
noise, vibration, and harshness. A new 2.4-litre turbocharged Subaru
BOXER engine with 271 horsepower and 258 lb-ft of torque is mated to
either a 6-speed manual or newly developed Subaru Performance
Transmission. Paired with Subaru Symmetrical All-Wheel Drive and
Active Torque Vectoring, the WRX is offered in five trim levels: WRX,
Sport, Sport with EyeSight, Sport-tech, and Sport-tech with EyeSight.
The 2022 WRX receives a host of new exterior design elements,
many of which are functional aerodynamic improvements. Airflow has
been optimized with an aerodynamic texture applied to the moulded
wheel arches, lower trim, and engine undercover. The engine
undercover also features ground effect channels designed to increase
vehicle downforce, similar to what is found on many modern-day racers.

SUBARU CANADA SALES SURPASS PREVIOUS YEAR

  • 56,870 units sold in 2021, up 9.1 per cent versus 2020
  • All regions outperform 2020

(MISSISSAUGA, ONT.)—Subaru Canada Inc. (SCI) is ringing in the new year pleased to report it has bested itself in 2021 with final sales figures surpassing 2020. Year to date, 56,870 units were retailed throughout the tumultuous year, marking a 9.1 per cent increase over 2020. All regions put their best foot forward to do better than their previous year as well, with the Atlantic region seeing an increase of 18.5 per cent, the Western region up 17.8 per cent, Quebec up 5.7 per cent, and Ontario up 5.2 per cent over the same period last year. “Our Canadian dealers are united in our success,” said SCI chairman, president and CEO Yasushi Enami. “We’ve been very pleased with our strong sales performance, and our award-winning line-up continues to drive results. As we enter the new year, we will maintain our momentum – providing safe, quality and reliable vehicles to our valued Canadian customers.”

2021
56,8702021 YTD
52,1292020 YTD
4,741Difference
9.1%YTD sales vs. STLY

SUBARU CANADA EXTENDS PARKS CANADA DISCOVERY PASS PROGRAM TO FORESTER WILDERNESS

17 December, 2021

(MISSISSAUGA, ONT.)— Subaru Canada, Inc. (SCI) is thrilled to announce that it is extending the Parks Canada Family/Group Discovery Pass program to now include the 2022 Forester Wilderness, alongside its Outback Wilderness sibling. This is the year of bigger adventures and Subaru Canada encourages Canadians along for the ride. SCI is proud to support parks across Canada through park ambassador programs, educational videos, and the discovery and protection of Canada’s wilderness.

The Subaru Forester has long been the perfect family adventurer, designed for those with busy lives that play as hard as they work. Building on this formula, the 2022 Subaru Forester Wilderness extends the capability of the Forester to go that extra distance off the beaten path. Exclusive exterior and interior design elements accompany an increased ride height, re-tuned suspension, and standard skid plates. The result is the most rugged and capable Forester ever, a perfect companion through Canadian parks.

To encourage Canadians to explore parks across Canada, every buyer of a 2022 Subaru Forester Wilderness will receive a Parks Canada Family/Group Discovery Pass from Subaru Canada, that will allow them to explore more than 80 national parks, national historic sites, and national marine conservation areas for an entire year. The pass provides admission to amazing destinations and is your gateway to nature, history, and 450 000 km² of memories. Subaru Wilderness owners can adventure from coast to coast to coast with confidence and reliability.

“This partnership and support of parks across Canada, through education and outreach in provincial parks as well as a new national program helping Subaru Outback Wilderness and Forester Wilderness owners discover Parks Canada, will bring bigger adventures to Canadians this year,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “Subaru Canada is taking steps to encourage a stronger connection with nature. We support Canadians that wish to go deeper in the forest, higher up the mountain and further off the beaten path than ever before.”