Subaru Achieves Production of 20 Million AWD Vehicles

Tokyo, July 8, 2021 – Subaru Corporation is pleased to announce that cumulative production of its All-Wheel Drive (AWD) vehicles surpassed 20 million units*1 in June this year. The milestone was achieved in the 49th year since the company introduced the Subaru Leone 4WD Estate Van, Japan’s first mass-produced AWD passenger car, in September 1972.

AWD models currently account for 98%*2 of Subaru’s global sales, and all of those AWD models*2 feature the Subaru Symmetrical AWD system fitted with the horizontally-opposed “Boxer” engine.

The most distinctive feature of Subaru’s Symmetrical AWD is a symmetrically-laid-out drivetrain paired with a longitudinally-mounted Boxer engine positioned in line with it. The combination of the low center of gravity provided by the Boxer engine and the superior weight balance of the symmetrical drivetrain maximizes stability and traction intrinsic to all-wheel drive, offering superb driving performance in a variety of weather and road conditions. In addition to these hardware advantages, Subaru has been continuously honing its AWD capability under the philosophy of “human-oriented car making,” to deliver a greater sense of unity with the vehicle which offers increased “Enjoyment and Peace of Mind” to the driver and passengers.

As one of the core technologies that underpins Subaru’s commitment to safety and driving enjoyment, Subaru’s AWD technology has been enhanced over nearly half a century, and its AWD performance continues to evolve in electrified vehicles as well.

In “e-BOXER”-equipped models sold in Japan and other regions around the world, a highly-responsive motor allows more precise control of AWD, which offers a greater sense of security on a slippery road surface such as on snow or ice as well as an enhanced driving capability on rough roads. For upcoming electrified models including the global all-electric SUV “SOLTERRA” due out in 2022 and new strong hybrid vehicles scheduled for release in the mid-2020s, Subaru’s AWD capability will be further enhanced with electrification technology.

Subaru will continue to enhance the “Subaru Difference” by further honing our existing original core technologies while also cultivating future-generation technologies, in order to provide “Enjoyment and Peace of Mind” to our customers around the world.

  1. Includes AWD systems other than the Symmetrical AWD.
  2. Based on 2018-2020 global sales. Excludes OEM-supplied vehicles.
  3. e-BOXER is Subaru’s original power unit that combines Subaru’s Boxer engine with electrification technology, with a compact, high-performance electric motor and a compact lithium-ion battery placed in line on a symmetrical AWD layout.


  • Subaru retails 5,503 units in May; up 85 per cent versus same time last year
  • New Crosstrek record with 2,234 units sold, up 165.0 per cent versus last May

 (MISSISSAUGA, ONT.)—Subaru Canada, Inc, (SCI) sees sales bloom in May with a record Crosstrek and sales overall up 85.0 per cent with 5,503 units sold versus the same time last year. Year to date, Subaru Canada has sold 21,962 units, an increase of 58.5 per cent over the same period last year. Coast to coast, all regions were ahead of last May.

The refreshed Crosstrek, Subaru’s compact crossover, outpaced sales from last May with a new record-breaking result with 2,234 units sold, up 165.0 per cent over last spring’s sales result.  The 2021 Subaru Crosstrek was named Best Small Utility in Canada for 2021 by the Automobile Journalists Association of Canada (AJAC) as well as TOP SAFETY PICK (on models with EyeSight and specific headlights) by the Insurance Institute for Highway Safety (IIHS).

“We remain committed to our customers by offering the highest quality products and service,” said SCI chairman, president and CEO Yasushi Enami. “We are excited to introduce several new and refreshed models in the coming months, and to continue to enhance the Subaru brand and customer experience.”

May 2021
5,503Month’s actual
2,975Previous year (same month)
85.0%MTD sales vs. STLY
21, 9622021 YTD
13, 8602020 YTD
58.5%YTD sales vs. STLY
10,702Q2 2021
4,265Q2 2020
150.9%Current quarter sales vs. STLY

SUBARU Names New All-Electric SUV “SOLTERRA” — The first global electric vehicle for the brand aiming at coexistence with nature

  • Battery electric SUV that SUBARU is jointly-developing with Toyota Motor Corporation
  • Built on e-SUBARU GLOBAL PLATFORM dedicated for all-electric vehicle and jointly-developed with Toyota
  • Scheduled to go on sale in the markets including Japan, the US, Canada, Europe and China by the middle of 2022

Tokyo, May 11, 2021 – SUBARU Corporation today announced that Subaru’s all-new global battery electric SUV will be named “SOLTERRA” and it is scheduled to go on sale in 2022.

“SOLTERRA” is Subaru’s all-new, all-electric C-segment-class SUV and it will be the first Subaru vehicle to be built on the battery electric vehicle (BEV) dedicated e-Subaru Global Platform.


The e-Subaru Global platform, which has been jointly-developed by Subaru and Toyota, enables to roll out various types of EVs efficiently by combining multiple modules and components, such as the front, center and rear of a vehicle. While the two companies have brought together their knowledge to create a completely new platform, Subaru aims to realize superior passive safety and vehicle stability, which Subaru has always been pursuing, also in this BEV dedicated platform.

Not only the platform, the SUV “SOLTERRA” has also been jointly-developed by Subaru and Toyota, and wide range of collaboration includes product planning, design and performance evaluation. In this development, the two companies combine their respective strengths, such as Subaru’s long-accumulated all-wheel-drive technology and Toyota’s outstanding vehicle electrification technology, to create a new SUV with attributes that only an all- electric vehicle can offer.

The name “SOLTERRA” was created by joining the word “SOL” and “TERRA”, the Latin words for the “Sun” and the “Earth” respectively. Subaru gave this name to the EV to appreciate mother nature and further advance the form of coexistence with it, together with our customers, and to represent our commitment to deliver traditional Subaru SUV’s go-anywhere capabilities in an all-electric vehicle.

“SOLTERRA” will be joining the line of SUBARU SUVs, ASCENT, OUTBACK, FORESTER and CROSSTREK and go on sale by the middle of 2022 in the markets including Japan, the United States, Canada, Europe and China.

Subaru Named Best Overall Brand, Most Trusted Brand and Best Performance Brand In 2021 Kelley Blue Book Brand Image Awards

  • Subaru named best overall brand, most trusted brand and best performance brand
  • Brand achieves highest average score across all ratings for non-luxury models

MISSISSAUGA, ON, March 31, 2021 /CNW/ – Subaru Canada, Inc. (SCI) today announced it has been honoured in three major categories of the 2021 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for seven consecutive years, in addition to its second consecutive and fourth time for Best Overall Brand award and five total Best Performance Brand awards.

As the recipient of the Best Overall Brand award, Subaru achieved the highest average score across all ratings of non-luxury models, in addition to its Most Trusted Brand and Best Performance Brand titles. Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.

“Subaru owners get more than just a promise on safety and reliability; Subaru vehicles come with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This recognition symbolizes the values of confidence, loyalty and inspiring performance, which Subaru builds its foundation upon.”

Kelley Blue Book Brand Image Awards recognize automakers’ impressive achievements in creating and maintaining brand attributes that capture the enthusiasm of the new-vehicle buying public. Winners are chosen based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers in the U.S. annually on The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

Source: NewsWire

Spied! 2022 Subaru WRX caught testing against Model 3

New sport sedan is upping the ante

It took a while, but we’ve finally caught our first glimpse at the upcoming Subaru WRX, undergoing testing in Michigan.  

Although unadorned by Subie’s usual aero bits and despite the dazzling camouflage, there’s no mistaking that telltale hood scoop.  

This camouflaged tester is our first look at the long-awaited replacement for the handsome (but ageing) fourth-generation ‘VA’. First teased as 2017’s Viziv Performance Concept, a new model has been expected to appear for the model year 2022. 

While these lines don’t suggest quite the same drama as the Viziv, we can discern a noteworthy new direction for this next generation. Most prominent is the vertically-enlarged grille, from which sharp strakes point out into gently cat-eyed headlights. Grille width is matched by a flared lower intake. The side profile seems unremarkable, excepting a steeper beltline rake that ought to bolster safety but cost drivers some precious visibility.  

It’s been seven years since the current car hit dealer lots, but in fairness to Subaru, this hasn’t been an insignificant undertaking. The new WRX is to be built on the new Subaru Global Platform, growing its exterior dimensions but also making this niche model more palatable for Subaru to produce in comparatively limited numbers. A dedicated platform might sound preferable to the purists, but this switch should help control costs, not to mention the perks of probable parts compatibility and its benefits to the car’s secondhand enthusiast longevity.  

The new car’s powertrain is still anybody’s guess, but rumours suggest the current 2.0L could be replaced by a new variant of the hulking Ascent’s 2.4L FA24 mated to a proper six-speed manual transmission (or CVT for the gridlock-inclined). With the encouragement of a turbo and some engineering cleverness, we’re expecting this unconfirmed four-cylinder boxer might be capable of climbing up toward 400 hp and 361 lb-ft of torque. That’s 90 more than the current STi’s 310 hp!

The Model 3 is a noteworthy benchmark to see. The WRX, with its boxer engine’s low center-of-gravity and rally history, has traditionally been more focused on driving experience and dynamics than on outright speed.

The WRX serves as a practical enthusiast’s car, so certain comforts and reassurances are expected. Naturally, buyers should see up-to-date tech inside and out. Subaru’s successful EyeSight driver-assist suite is a standout here, with traffic monitoring, dynamic cruise control, lane-departure warning, and pre-collision emergency braking. Subaru claims that this system has reduced rates of rear-end crashes causing injury by 85 percent among equipped vehicles, so good marks for safety and practicality there. 

Pricing has yet to be announced, but it seems safe to count on a minor increase from the 2021 WRX’s CDN$29,995 base price. The WRX is loved equally for its pedigree and its accessibility, so perhaps if we cross our fingers hard enough Subaru will keep something at that sweet sub-$30k price point.  

AJAC Names 2021 Crosstrek Finalist for Best Small Utility Vehicle Award

Source: NewsWire

MISSISSAUGA, ON, Jan. 19, 2021 /CNW/ – Subaru Canada, Inc. (SCI) is proud to announce that the 2021 Crosstrek has been named as a category finalist for a top segment award from the Automobile Journalists Association of Canada (AJAC). Announced today, the Crosstrek was honoured as a finalist for Best Small Utility Vehicle in Canada for 2021.

Over 250 vehicles were eligible for evaluation during the 2020 calendar year by AJAC journalist members. For the 2021 program, vehicles that are newly redesigned, refreshed, and carried over from previous model years were considered, provided a minimum number of ballots were submitted by AJAC journalists, who test entries on the same roads and in the same conditions experienced by Canadian drivers.

“Despite the many challenges they faced throughout 2020, AJAC journalists rallied to test vehicles and produce evaluations for the 2021 Canadian Car of the Year program,” said Stephanie Wallcraft, president of AJAC. “Our members are collectively the largest group of expert automotive journalists in the country with representatives from Vancouver to Halifax, and we present their unbiased recommendations to Canadian drivers with integrity and pride.”

“We develop our vehicles for Canadian roads and climate, and with our customers’ safety as a top priority,” said SCI chairman, president and CEO Yasushi Enami. “We’re very proud to be considered by such a distinguished organization as AJAC.”

Should the Subaru Crosstrek be named as a segment winner, together with winners in seven other categories would qualify to be crowned either the 2021 Canadian Car of the Year or Canadian Utility Vehicle of the Year. The award will be announced on February 20, 2021, in partnership with the Montreal Auto Show.

Best November Ever For Subaru Canada; New November Sales Records For Crosstrek and WRX STI

Source: NewsWire

  • Brand sets its best November ever with 5,552 vehicles sold, up 7.5 per cent
  • Best November ever for Crosstrek and WRX STI
  • Atlantic and Quebec regions record best-ever November

MISSISSAUGA, ON, Dec. 1, 2020 /CNW/ – Subaru Canada, Inc. (SCI) posts another record month as the brand maintains its solid sales run, following up a record October with 5,552 units sold for November. Crosstrek and WRX STI models led the way for Subaru as the carlines each set new November marks as well.

Subaru’s sales result represents the brand’s best November ever in Canada with the sales total marking a 7.5 percent increase compared to the same period in 2019. SCI continues to show consistency and steady growth in the second half of the year and leading into 2021.

“Our Canadian dealers are united in our success,” said SCI chairman, president and CEO, Yasushi Enami. “We’ve been very pleased with our strong sales performance, and our award-winning line-up continues to drive results. As we enter the holiday season, we will maintain our momentum – providing safe, quality and reliable vehicles to our valued Canadian customers.”

Driving sales in November, the Crosstrek keeps on going! The compact crossover recorded its best November ever. Proving to be a popular addition to the line-up, its newly available 2.5L SUBARU BOXER engine is a popular choice among Canadians. Crosstrek sold 2,197 units, a 52.0 percent increase over the same month last year. The Subaru WRX STI also had its best-ever November. The legendary sedan is designed to perform and did not disappoint, posting 435 units sold, a 130.2 percent surge over the same period in 2019. Also having another solid month, the BRZ nameplate outperformed its sales total from last November, up 26.3 percent.

SCI continues to get excellent support regionally too. Atlantic and Quebec areas recorded their best-ever November sales respectively, following up a noteworthy October.