AJAC Names 2021 Crosstrek Finalist for Best Small Utility Vehicle Award

Source: NewsWire

MISSISSAUGA, ON, Jan. 19, 2021 /CNW/ – Subaru Canada, Inc. (SCI) is proud to announce that the 2021 Crosstrek has been named as a category finalist for a top segment award from the Automobile Journalists Association of Canada (AJAC). Announced today, the Crosstrek was honoured as a finalist for Best Small Utility Vehicle in Canada for 2021.

Over 250 vehicles were eligible for evaluation during the 2020 calendar year by AJAC journalist members. For the 2021 program, vehicles that are newly redesigned, refreshed, and carried over from previous model years were considered, provided a minimum number of ballots were submitted by AJAC journalists, who test entries on the same roads and in the same conditions experienced by Canadian drivers.

“Despite the many challenges they faced throughout 2020, AJAC journalists rallied to test vehicles and produce evaluations for the 2021 Canadian Car of the Year program,” said Stephanie Wallcraft, president of AJAC. “Our members are collectively the largest group of expert automotive journalists in the country with representatives from Vancouver to Halifax, and we present their unbiased recommendations to Canadian drivers with integrity and pride.”

“We develop our vehicles for Canadian roads and climate, and with our customers’ safety as a top priority,” said SCI chairman, president and CEO Yasushi Enami. “We’re very proud to be considered by such a distinguished organization as AJAC.”

Should the Subaru Crosstrek be named as a segment winner, together with winners in seven other categories would qualify to be crowned either the 2021 Canadian Car of the Year or Canadian Utility Vehicle of the Year. The award will be announced on February 20, 2021, in partnership with the Montreal Auto Show.

Best November Ever For Subaru Canada; New November Sales Records For Crosstrek and WRX STI

Source: NewsWire

  • Brand sets its best November ever with 5,552 vehicles sold, up 7.5 per cent
  • Best November ever for Crosstrek and WRX STI
  • Atlantic and Quebec regions record best-ever November

MISSISSAUGA, ON, Dec. 1, 2020 /CNW/ – Subaru Canada, Inc. (SCI) posts another record month as the brand maintains its solid sales run, following up a record October with 5,552 units sold for November. Crosstrek and WRX STI models led the way for Subaru as the carlines each set new November marks as well.

Subaru’s sales result represents the brand’s best November ever in Canada with the sales total marking a 7.5 percent increase compared to the same period in 2019. SCI continues to show consistency and steady growth in the second half of the year and leading into 2021.

“Our Canadian dealers are united in our success,” said SCI chairman, president and CEO, Yasushi Enami. “We’ve been very pleased with our strong sales performance, and our award-winning line-up continues to drive results. As we enter the holiday season, we will maintain our momentum – providing safe, quality and reliable vehicles to our valued Canadian customers.”

Driving sales in November, the Crosstrek keeps on going! The compact crossover recorded its best November ever. Proving to be a popular addition to the line-up, its newly available 2.5L SUBARU BOXER engine is a popular choice among Canadians. Crosstrek sold 2,197 units, a 52.0 percent increase over the same month last year. The Subaru WRX STI also had its best-ever November. The legendary sedan is designed to perform and did not disappoint, posting 435 units sold, a 130.2 percent surge over the same period in 2019. Also having another solid month, the BRZ nameplate outperformed its sales total from last November, up 26.3 percent.

SCI continues to get excellent support regionally too. Atlantic and Quebec areas recorded their best-ever November sales respectively, following up a noteworthy October.

Subaru Forester Wins SUV Of The Year Award

Source: Torque News

Before the 2021 Subaru Forester arrives next month, the 2020 model scores a global SUV of the Year award. Should you put Forester on your SUV shopping list?


What do car awards tell consumers? The newly-redesigned Subaru Forester picked up another global award for SUV of the Year in the popular Mid-Size Crossover category in Russia but should you pay attention? The cars are judged by professional automotive journalists who drive dozens of new models every year and know mid-size SUVs well. It helps SUV buyers because journalists evaluate vehicles on performance capabilities and features after real-world testing.

It’s not the first time Subaru Forester gets the award. The SUV also took home the honour in 2016 for the previous generation model. The automotive journalists chose newly-redesigned SUVs from three categories; full-size, mid-size, and compact SUVs. The Forester competed against all mainstream and luxury brands.

The remodelled Forester scored well because of its interior comfort, driving dynamics, fuel mileage, safety technology, and cargo space. Forester rides on the new Subaru Global Platform, which helped increase interior space and comfort. It also improved the driving characteristics compared with the outgoing model.

Because of its features and qualities, Forester is Subaru’s number-one-selling car worldwide and in North America. In the U.S., Forester is Subaru of America’s (SOA) top-selling all-wheel-drive vehicle in the stable. Through eight months of 2020, the newly-redesigned Forester is SOA’s only vehicle with an increase in sales (+0.4 percent) compared with last year.

Among all compact SUVs, the Forester is also the only small SUV sold in the U.S. market that gained in sales compared to 2019. The Forester is still hot while all others have cooled off because of the pandemic. The Forester is up 2.7 percent in the first two quarters of 2020, while all other compact SUVs have declined.

2020 Subaru Legacy Named to Wards 10 Best User Experiences List

Source: NewsWire

  • Subaru earns fourth consecutive Wards 10 Best UX award
  • Recognized for user-friendly multimedia system
  • Best-performing driver-assist technology in any vehicle evaluated
  • Praised for intuitive smartphone integration

MISSISSAUGA, ON, Aug. 7, 2020 /CNW/ – Subaru Canada, Inc. (SCI), is proud to announce the 2020 Legacy was chosen for the 2020 Wards 10 Best User Experiences list for intuitive and effective interior features including connectivity, infotainment, controls, and driver-assist technology.

The 2020 Legacy is the fourth consecutive Wards 10 Best UX winner for Subaru, following last year’s award-winning Outback, Ascent in 2018, and Impreza in 2017.

WardsAuto, a leading provider of automotive reporting and insights, evaluated 18 vehicles for the 5th annual competition. The vehicles were tested and rated by editors on their ability to enhance an individual’s lifestyle and make technology easy to use.

Front and centre inside the Legacy is an all-new tablet-style 11.6-inch high-resolution touchscreen, the largest, most advanced system ever in a Subaru. Equipped on all trims except the Convenience, the 11.6-inch integrated centre information display offers on-screen controls for audio, climate control and vehicle settings, as well as smartphone integration for Apple CarPlay® and Android™ Auto. Like with a smartphone, app icons on the touchscreen can be moved and configured based on personal preference. The Limited trims and above add the 11.6-inch multimedia with voice-activated GPS navigation.

With safety as a top priority, the all-new seventh-generation sedan comes standard with award-winning Subaru EyeSight® Driver Assist Technology. Acting as a second pair of eyes for the driver, EyeSight uses two cameras mounted above the rear-view mirror to detect and react to obstacles in the vehicle’s path. The EyeSight suite of features now includes Advanced Adaptive Cruise Control with Lane Centring Assist. The Lane Centring Assist function helps to centre the vehicle within the travel lane while in stop-and-go traffic as well as at highway speeds.

Available segment-exclusive DriverFocus Distraction Mitigation System uses a dedicated near-infrared camera and facial recognition technology to identify signs of driver fatigue or distraction and provides audio and visual warnings to alert the driver and passengers.

Additional available driver-assist technologies include LED Steering Responsive Headlights, Reverse Automatic Braking, Blind-Spot Detection with Lane Change Assist and Rear Cross-Traffic Alert, and EyeSight Assist Monitor with heads-up display.

The midsize sedan starts at $26,395 and is available in Convenience, Touring, Limited, Premier, Limited GT and Premier GT models.

About WardsAuto

WardsAuto is a world-leading provider of automotive insights and analysis, having served the industry’s information needs for more than 90 years. A Southfield, MI-based Informa business, WardsAuto provides a forward-looking perspective on all aspects of the automotive business, from the tech centre to the plant floor to the showroom.  Its services include the premium Subscribers.WardsIntelligence.com resource and suite of customizable data reporting tools, the WardsAuto Interiors and User Experience (UX) Conferences, WardsAuto Engine & Propulsion Summit, digital newsletters and magazines, as well as the Wards Intelligence Outlook and Focus Conferences. As a part of our parent organization, Informa Tech, our mission is to bring together the entire ecosystem of those in technology and automotive to accelerate the future of our industries. 

Subaru Crosstrek adds a bigger engine and new trim level for 2021

There’s also a redesigned front end and new driver-assist technologies

Source: Driving.ca

Subaru is adding some extra oompf to its Crosstrek for 2021, which will offer a new 2.5L four-cylinder in an equally-new “Outdoor” trim level for Canadians, as well as in the Limited trim.

The new engine will be available alongside the 2.0L four-cylinder that’s currently the only choice in the Crosstrek. While the 2.0L makes 152 horsepower and 145 lb-ft of torque, the 2.5L churns out 182 horses and 176 lb-ft.

Both engines are Subaru’s trademark horizontally-opposed configuration, and all Crosstrek trim levels include full-time all-wheel-drive.

The 2021 Crosstrek also gets a new grille and wheel design, and the EyeSight package of driver-assist safety technologies, standard on all models equipped with a CVT, adds lane-centering assist to its adaptive cruise control. A heated steering wheel becomes standard on the Touring and Sport trim levels.

All Crosstrek models feature a driver-selectable X-Mode for slippery or off-road conditions, but the new Outdoor uses a dual-function X-Mode system with settings for snow/dirt, and for deep snow/mud. The new trim level also includes a new front-view camera for parking or entering blind intersections; unique 17-inch wheels; exterior accents in gunmetal colouring; all-weather upholstery with yellow stitching; and optional Plasma Yellow Pearl paint.

Pricing for the 2021 Crosstrek will be announced at a later date.

Automakers help source and pay for PPE needed by dealers.

Dealers tasked with implementing health-and-safety protocols are getting varying degrees of automaker support ranging from sourcing sought-after personal protective equipment to covering part of the cost of supplies designed to combat COVID-19.

Alex Digenis, who owns two franchised dealerships and a used-vehicle store in Ontario’s Niagara region, estimated the bill to install plexiglass barriers and purchase such items as gloves, masks, hand sanitizer and hazmat suits for his vehicle-cleaning crew at his Subaru store, alone, is running into the thousands of dollars. The automaker, he said, has pledged to cover half of his costs.

“Subaru has been gracious enough and understanding enough to say, ‘this is a new reality’ and … they’re going to help share the expense, which I thought was quite lovely of them to do,” said Digenis.

Julie Lychak, Subaru spokeswoman, said the automaker has set a maximum limit on the amount it will subsidize, although she did not elaborate. Eligible items, “include all PPE and some communication materials,” said Lychak.

“It is a comprehensive list and the intention is to work with the region and dealership needs rather than produce a definitive list.”

Across the country, dealers are in different stages of reopening their stores as provincial governments loosen stay-at-home restrictions as long as businesses comply with new health-and-safety guidelines aimed at curbing the spread of the highly infectious novel coronavirus. In Ontario, which had removed vehicle sales from the list of essential services, began allowing dealerships to reopen their showrooms by appointments only as of May 4.

But demand for equipment, such as masks and disinfectant, is outstripping supply, prompting automakers, like Volkswagen, to use the “power of bulk purchasing” to help dealers buy supplies at cost.

“We sourced plexiglass shields for them to place at customer touch-points to protect staff and customers and made them available to our dealers,” said VW Canada spokesman Thomas Tetzlaff. “We moved a lot of those in just a few days.

“Same goes for signage, like the floor signs you see in stores that instruct people to ‘stand here.’ We are also working on sourcing sanitizer.

“All of the stuff … is made available to our dealers without markup. We’re just covering our costs.”

It’s a similar story at Mazda Canada, which has a team “working on sourcing PPE and supplies such as plexiglass barriers, hand sanitizers, commercial-grade disinfectants, and point-of-sale signage for our dealer partners so they don’t have to source it themselves,” said company spokeswoman Sandra Lemaitre.

General Motors Canada is helping dealers source the “proper PPE through an exclusive portal to purchase hand sanitizers, masks and protective shields,” said spokeswoman Jennifer Wright.

While supplies were scarce during the early weeks of the lockdown, they’re starting to flow more steadily, said Andrew Harkness, director of aftersales and quality assurance at Nissan Canada, which is also helping dealers source PPE and disinfectant tools at cost.

“To our knowledge, many of our suppliers are finding sources of PPE, as more and more global suppliers come online and we believe the supply chain will adapt to the new demand for PPE,” Harkness said.

Subaru Named Best Overall Brand and Most Trusted Brand in 2020 Kelley Blue Book Brand Image Awards

Source: Newswire

MISISSAUGA, ON, April 22, 2020 /CNW/ – Subaru Canada, Inc. (SCI) today announced it has been honoured in three major categories of the 2020 Kelley Blue Book Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. With this year’s acknowledgement, Subaru has now won Most Trusted Brand for six consecutive years, in addition to three Best Overall Brand awards and four total Best Performance Brand awards.

As recipient of the Best Overall Brand award, Subaru achieved the highest average score across all ratings of non-luxury models, in addition to its Most Trusted Brand and Best Performance Brand titles. Kelley Blue Book shoppers selected Subaru based on the automaker’s reputation for delivering safe, spacious, fuel-efficient vehicles that satisfy the needs of both everyday consumers and those seeking increased utility and performance at the right price point.

“Subaru ownership guarantees more than safety and reliability on the road; it comes with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This award recognizes the values of trust, loyalty and inspiring performance that our brand stands for.”

The Kelley Blue Book Brand Image Awards recognize automakers’ impressive achievements in creating and maintaining brand attributes that capture the enthusiasm of the new vehicle buying public. Winners are chosen based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers in the U.S. annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.