Subaru Unveils STI Performance Concept at 2015 New York Auto Show


NEW YORKApril 1, 2015 /CNW/ – Subaru Canada, Inc. (SCI) today announced the unveiling of the STI Performance Concept at the New York International Auto Show. The STI Performance Concept signifies the North American expansion of Subaru Tecnica International, Inc. (STI) – the performance division of Subaru – in its three core business areas: parts and accessories, complete cars and motorsports.

Looking ahead, parts and accessories as well as further models tuned by STI will be available in Canada, focusing on suspension, braking, chassis and aerodynamic upgrades. There is also potential for an increased engineering presence in future motorsports activity.

Complete cars and performance parts available now in Japan focus on the WRX STI, Forester and BRZ models. The Japanese domestic market uses the nomenclature “S model” as its naming for the WRX STI and uses “tS” on BRZ and Forester vehicles that have STI components, but a naming convention for any future North American models has not yet been established.

The STI Performance Concept is a showcase for the engineering prowess and tuning capabilities of STI, featuring the racing engine developed by STI for the BRZ Super GT racecar, suspension and chassis components and aerodynamic upgrades.

The STI Performance Concept was developed for display purposes to announce the launch of the North American expansion of the STI brand and performance division of Subaru. There are no plans for Subaru to build or produce any production model resembling the STI Performance Concept, including a turbocharged BRZ. This is strictly a concept vehicle with a specially designed race engine prepared for track-use only.

“At STI we know from our racing that to win, it is important not only to have high power, but also that all aspects of performance are balanced over the whole car,” said Yoshio Hirakawa, president of Subaru Tecnica International, Inc. “When we achieve this balance, the driver feels that the car is easy to handle and reliable, and he can use it fully to the limits of its performance. Our plan is to produce cars and accessories that drivers can really enjoy, not only through power alone, but also to deliver balanced performance over the whole car.”

“Subaru has an unwavering commitment to safety, performance, versatility and durability,” said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “The North American expansion of STI, the performance division of Subaru, speaks to these underlying characteristics of the Subaru brand and further enhances our commitment to performance.”

STI was founded as Subaru parent company Fuji Heavy Industries’ motor sports division in 1988. In 1989, a first-generation Subaru Legacy, tuned by STI, broke the FIA-certified world speed record over 100,000 kilometers. From there, STI moved on to the World Rally Championship, winning 3 constructors championships and 3 driver championships for Colin McRaeRichard Burns and Petter Solberg. It currently competes in the Nurburgring 24 Hour Challenge race winning its class two times in 2011 and 2012 and also in the Super GT series with its BRZ-based Super GT.

Subaru Canada Announces Title Sponsorship of IRONMAN Events in Canada

 Subaru Canada, Inc. (SCI), together with IRONMAN, is thrilled to announce that Subaru Canada will return as the title sponsor of all IRONMAN® triathlons in Canada for the 2015-2017 race seasons. The 2015 Subaru-IRONMAN partnership will include title sponsorship of all owned and operated IRONMAN and IRONMAN® 70.3® races in Canada, including Subaru IRONMAN Canada, Subaru IRONMAN Muskoka, Subaru IRONMAN Mont-Tremblant, Subaru IRONMAN 70.3 Victoria, Subaru IRONMAN 70.3 Mont-Tremblant, and Subaru IRONMAN 70.3 Muskoka, as well as all related IRONKIDS® races in those markets. Subaru will also be the title sponsor for shorter distance IRONMAN-owned triathlon events in the region including Subaru Iron Girl® Grimsby, the Subaru Ontario Tri-Series and the Subaru Western Tri-Series.

Subaru has been involved with IRONMAN in Canada for over two decades, dating back to the early 1990s with the grassroots series and Subaru IRONMAN Canada. Throughout its 20-year partnership with IRONMAN, Subaru has expanded its sponsorship to include six amazing IRONMAN and IRONMAN 70.3 events in Canada.

“Subaru’s dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in IRONMAN events,” said Shiro Ohta, Chairman, President and CEO of Subaru Canada, Inc. “Today, it’s reflected in all of our current triathlon sponsorships and the expansion of the Subaru IRONMAN races.”

“It is with great pride that we broaden our long-standing relationship with Subaru Canada,” said Andrew Messick, CEO for IRONMAN. “We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals.”

Hot Wheels: Subaru Legacy best car of the year, Ford pickup best UV

The Toronto Star

The Subaru Legacy has been named the 2015 Canadian Car of the Year by the Automobile Journalists Association of Canada.

And the Ford F-150 pickup is the best Utility Vehicle of the year.

The Subaru Legacy 2.5i beat out the Hyundai Genesis, the Cadillac ATS Coupe, the Mercedes C300 4Matic, the Volvo V60 and the Volkswagen Golf in its category.

“This is incredible,” said Ted Lalka, vice-president of product planning and marketing for Subaru of Canada, after the announcements were made during the media day launch of the Canadian International Auto Show in Toronto Thursday.

Subaru has a reputation for making great SUVs like the Forester, the Outback and the Crosstrek, and people who aren’t even into motorsports know the WRX and the STI, so this award will get people to consider the Legacy.

“When you buy a Subaru Legacy you’re getting a family sedan that can handle road and weather conditions in any situation and a car that retains its value,” Lalka added.

With its all-new aluminum body the F-150 pickup was picked over the Chevrolet Colorado, the GMC Canyon and the Dodge Ram 1500.

“This AJAC award validates everything we’ve done in taking a smart risk by going with the all-aluminum alloy body,” said Mike Sinuita, Ford of Canada’s product marketing manager of the truck division.

“The F-150 is in a class of its own right now. It weighs less and tows more, and with better fuel efficiency. It’s been the market leader in Canada for 49 years and it looks like it’ll be that way for 50 as we’ve had a solid January with the F-150.”

The Car of the Year short list normally comes down to three finalists each, but a tie in the balloting pitted four in the car group this year: Hyundai Genesis, Mercedes-Benz C300 4Matic, Subaru Legacy, and Volkswagen Golf.

Both the Legacy and F-150 were picked as the best of the pack of seven vehicles selected from 15 category winners chosen in December out of a stable of 150 cars, SUVs and pickups.

The contenders in that entire fleet were driven by 79 voting journalists who tested the vehicles back-to-back in each category, on the same day, and on the same route, during a rigorous three-day TestFest evaluation process held in Niagara Falls last October.

AJAC’s annual testing procedures use a point system to evaluate new or redesigned vehicles rating them across a range of attributes such as design, quality, safety features, economy, overall value and performance, which includes acceleration, braking and handling.

As Canadian Car of the Year co-chair Gary Grant put it after the initial category finalists were picked, “TestFest is the most intensive new vehicle evaluation process on the planet.”


by Jim Voth

Auto Net

The outside temperature is -20˚ Celsius with the wind chill as we crest a snow-covered slope before plunging headlong down a blind, slight right-hand turn. The feeling is like that of being on a rollercoaster, with only slightly less traction given that our tires are not connected to the road by rails. Then again, maybe they are. A slight twitch in the front end is easily corrected and we plow ahead to the next hill warmed by the knowledge Symmetrical All Wheel Drive and Bridgestone’s best Blizzak tires have everything under control.

So it is that Subaru has brought us to the back roads and exceptional winter countryside of Montebello, Quebec. The Fairmont Le Chateau Montebello reigns in this area as one of Canada’s most unique grand hotels, being constructed entirely out of logs, and it will be our home base for the next two days. Later tonight I will tackle traction on ice in a different setting, picking up a 19kg (42 lbs) granite curling stone for the first time ever. But for now there are roads to conquer and three very different Subaru vehicles to test drive. This is winter in Canada at its finest.

Our test drive over the course of a day will involve three different vehicles. The 2015 Subaru XV Crosstrek, Outback and Forester represent two-thirds of the sales volume for Subaru Canada. All are equipped with Symmetrical All Wheel Drive, but there are significant differences between them and the way each one goes about the business of driving.

The 2015 Outback has undergone a recent refresh in an effort to keep it at or near the top of its class for visual appearance, quality of materials and overall driveability. Off-road capability is exceptional with 220 mm ground clearance, a Subaru staple as we learn during the press briefing, and it shows later as we easily climb through deep snow and rutted trails on the nearby off-road course.

Powerful and responsive, Outback tackles the road with a 3.6-litre 6-cylinder BOXER engine that produces 256 horsepower at 6,000 rpm. A CVT transmission is standard and it works seamlessly to deliver power when called upon. Although my personal preference is still for an automatic transmission that changes gears in progression, this is one CVT I could live with.

The 2015 Subaru XV Crosstrek is designed for the 25-40 year old crowd that is seeking adventure, storage space, a taunt drive experience, but is also somewhat mindful of their pocketbook. A compact crossover, the XV Crosstrek is our second vehicle of the day and it is immediately apparent we are driving something entirely different than the Outback.

Steering is tight and it responds easily to my request for sharp turn-ins at speed. The ride is stiff by comparison to the Outback, but then the wheelbase is considerably shorter at 2,635 mm vs. 2,745 mm. Engine performance is derived from a 2.0-litre 4-cylinder BOXER engine. It produces 148 horsepower at 6,200 rpm. Spirited and easy to engage, it does feel somewhat anxious as I push the accelerator for more power. But this is the trade-off for improved fuel economy and saving a little money at the pump and the dealership. Compromise in this case is an easy pill to swallow.

The 2015 Subaru Forester is our third vehicle of the day and as you would expect with its stellar off-road credentials, proves to be unstoppable in the deep snow, icy patches and unplowed stretches of road. Power comes in the form of a 2.5-Litre 4-cylinder, it too being of BOXER proportions. This particular engine design has been around for what seems to be a millennium, but Subaru points out there are numerous design changes currently in place to keep it fresh for years to come.

The Forester is a true SUV, with excellent room for five and plenty of storage space in the rear cargo area. It sits higher on the road than the Outback and XV Crosstrek, but has a steadiness and ride quality that belies its somewhat boxy exterior shape.

A full day of testing is proof that Subaru appears to have a firm grasp of what Canadians need to tackle driving in all types of weather and road conditions. As a brand, Subaru will never be the sexy choice in the market when it comes to style or engine power. But then that’s not the goal. They will, however, get you in and out of almost any driving situation with ease, last a long time and keep you safe if something unforeseen happens. With strong resale value and a reputation for being built to last, it doesn’t get much more Canadian than that.

2015 Subaru Impreza Achieves 2014 IIHS TOP SAFETY PICK


  • The 2015 Subaru Impreza impresses in IIHS testing, earning 2014 TSP and TSP+ awards.
  • Subaru has more 2014 IIHS TOP SAFETY PICK vehicles than any other brand.
  • Subaru is the only manufacturer with IIHS TOP SAFETY PICKs for all models for five consecutive years (2010-2014).

(MISSISSAUGA) – – Subaru Canada, Inc. (SCI) today announced its good rating and 2014 TOP SAFETY PICK award for the 2015 Subaru Impreza. For the 2015 model year, Subaru has newly introduced its front crash prevention system, EyeSight, on the Impreza. Models equipped with the optional preventative safety technology have achieved a superior rating and 2014 TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety (IIHS).

The redesigned 2015 Impreza achieved the highest possible rating of Good in the Institute’s crashworthiness evaluations of front small overlap, front moderate overlap, side impact, roof crush and rear impact. The vehicle also received a Superior rating in the Institute’s front crash prevention testing. Subaru Impreza models earn superior ratings for front crash prevention when equipped with EyeSight, an optional forward collision warning system with autobrake. In track evaluations, the system completely stopped the vehicle in the Institute’s 12 and 25 mph front crash avoidance tests.

Subaru has the most 2014 TOP SAFETY PICK awards of any brand. Seven Subaru models, including the Legacy, Outback, Forester, BRZ, WRX/STI and XV Crosstrek (model year 2014), have earned 2014 safety awards from the IIHS. To qualify for TOP SAFETY PICK, a vehicle must earn a good or acceptable rating for small overlap protection, as well as good ratings in the Institute’s moderate overlap front, side, roof strength and head restraint tests. TOP SAFETY PICK+ winners must meet those same criteria and also earn a basic, advanced or superior rating for front crash prevention. The 2015 Subaru Forester, Legacy and Outback have also been recognized with TSP+ awards for having achieved a superior standard of safety with the highest rating possible for front crash prevention.

“Subaru is the only manufacturer to have TOP SAFETY PICKs for all models for five years running (2010-2014),” said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Our dedication to safety, performance, versatility and durability is what helps us consistently rank as one of the industry’s top manufacturers and helps us surpass all previous annual sales records year after year.”

Subaru introduced the new 2015 Impreza this fall, featuring new exterior and interior styling, enhanced infotainment systems and improved fuel economy starting from $19,995. Subaru’s advanced active safety system, EyeSight, is available for the first time on Impreza models. The EyeSight system is available on 2015 Impreza models from $26,395, and integrates Adaptive Cruise Control, Pre-Collision Braking, and Vehicle Lane Departure Warning by utilizing Subaru-developed stereo camera technology. Available in sedan or hatchback, the Subaru Impreza offers safety, versatility, fuel efficiency and fun behind the wheel within the compact car segment. 

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada. For more information, visit or or or follow @Subaru_Canada on Twitter.

Subaru Canada: New September Record, Best Month Ever for Outback

  • Best September ever with results up 15.0 percent.
  • Nine consecutive months of skyrocketing sales for Subaru Canada with YTD results up 15.7 percent.
  • Subaru’s 2015 Outback bests last month’s milestone, making September its highest month of sales ever with 936 vehicles sold, an increase of 70.8 percent over the same time last year.

MISSISSAUGA, ONOct. 1, 2014 /CNW/ – Subaru Canada, Inc. (SCI) today announced nine months of consecutive milestones as benchmark results toppled previous sales again this September. Subaru Canada retailed 3,807 units this month, an increase of 15.0 percent. Third-quarter results were up by 12.0 percent as well, marking a 15.7 percent increase in year-to-date sales. With momentum this strong, Subaru Canada is well on its way to making 2014 the best year in the company’s history.

The brand new 2015 Subaru Outback brought record numbers of Canadians into Subaru showrooms as sales soared with 936 units retailed, a staggering increase of 70.8 percent. This achievement solidifies September as the highest month of Outback sales in company history, besting the previous record set just last month by 6.0 percent. September sales also marked a new record for Subaru’s XV Crosstrek with an increase of 17.3 percent over the same period last year and 672 units sold. Sales of the new 2015 Subaru Legacy and 2015 Subaru WRX STI line also rose over last September with increases of 31.4 and 13.2 percent, respectively.

Sales success was shared from east to west as September sales increased by 8.0 percent in the Atlantic region, 11.3 percent in Quebec, 23.0 percent in Ontario and 11.7 percent in the Western region, respectively.

“September’s sales results are celebrated by SCI and our strong dealer network,” said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Subaru has forged a reputation for creating vehicles that inspire an unmatched level of driving confidence. Moving forward, we will continue to provide our customers with a satisfying purchase and owners’ experience overall.”

Subaru Canada: Seven Consecutive Record-breaking Months

Subaru Canada

    • Best July ever with 3,590 units sold.


    • Record-breaking July for Forester, Outback, XV Crosstrek as well as WRX and WRX STI.


    • Subaru Canada is on track for another milestone year with year-to-date results up 16.7 percent.



(MISSISSAUGA) – Subaru Canada, Inc. (SCI) is thrilled to announce its seventh consecutive month of record-breaking results as July sales jumped to 3,590 units retailed, an increase of 10.5 percent. With 2014 well underway, year-to-date results have steadily climbed to 16.7 percent as Subaru Canada remains on track to achieve its best year ever.


Leading the sales charge by units retailed were the Forester, Outback, XV Crosstrek and WRX and WRX STI. Forester retailed 1,052 units, up 12.0 percent. Though the all-new 2015 Outback was introduced during the last week of July, the midsize SUV alternative enjoyed a strong sales spike with 651 units sold, an increase of 21.0 percent over the same period last year. Subaru XV Crosstrek sales rose 14.3 percent with 622 units retailed. The all-new 2015 WRX and WRX STI also blossomed to new levels of pure sales performance with results up 72.1 percent as 296 units were retailed in July.


From coast to coast, all regions across Canada celebrated their best July ever. Ontario sales increased 16.9 percent over the same month last year; Quebec sales rose by 12.8 percent; Atlantic and Western region sales increased by 2.1 and 2.0 percent, respectively.


“The launch of the completely redesigned 2015 Legacy and Outback is bringing Canadians into Subaru dealerships – just as the introduction of the all-new 2015 WRX STI line did earlier this year,” said Shiro Ohta, chairman, president and CEO of Subaru Canada, Inc. “Our steady sales growth over the course of 2014 is proof positive that Subaru has the right product at the right time for an evolving automotive market. Consumers are expecting more from their vehicles – in terms of safety, performance and versatility – and Subaru delivers on all fronts.”

The 2015 Subaru Outback lives up to its name

By Jim Robinson


It took just 600 metres for Subaru to prove the 2015 Outback isn’t just another soft-roader, but a real off-roader.

After a day of driving the new Outback through Newfoundland’s Avalon Peninsula, we came to what was termed a “road” just outside Petty Harbour.

It was more like a granite boulder-strewn riverbed only as wide as the Outback. It ran beside sheer drop-offs straight down to the ocean and rocks about 50 metres down. My co-driver said he saw car parts including an exhaust system down there.

We were driving the Outback with its new X-Mode. By pushing a button on the centre console, X-Mode electronically manages the transmission, engine, the all-wheel-drive system, brakes and other systems such as traction control and stability control providing maximum grip along the worst roads, slippery surfaces and up steep inclines.

When X-Mode is activated, Hill Descent Control automatically helps to maintain a constant speed when the Outback is travelling downhill; the driver can focus on steering safely through any curve while leaving the braking to the Outback.

I’ll admit I was scared, but we made it and the Outback truly lived up to its name.

Now in its fifth generation, the Outback was first sold in Canada in 1995 and it has remained a cornerstone of the brand.

Outback is equipped with a choice of two engines, both based on the classic “boxer” horizontally opposed architecture Subaru has been using for as long as I can remember.

The first is the latest version of the DOHC 2.5-litre, four-cylinder with 175 hp and 174 lb/ft of torque.

The other is a DOHC 3.6-litre six-cylinder with 256 hp and 247 lb/ft of torque.

The 2.5-litre Outback comes standard with and a six-speed manual transmission with a Lineartronic continuously variable transmission (CVT) optional. The 3.6-litre has the CVT as standard.

Subaru’s famed Symmetrical All-Wheel Drive is standard on both.

Fuel economy ratings for both engines have been improved with 2.5-litre CVT models at 8.1/6.0/7.1L/100 km city/highway combined and the manual, 9.5/6.7/8.2L/100 km. The 3.6-litre’s fuel numbers are 10.6/7.3/9/1L/100 km. Both fuel consumption ratings are with the new five-mode test that is more realistic.

All models are equipped with Incline Start Assist and the electronic Hill Holder System that holds the vehicle in place until the driver applies the gas.

These features are especially handy when negotiating typical streets in St. John’s that are almost impossibly steep.

Both models have a new electric power steering system that provides more “feel” while lessening parasitic friction loss and thus improving economy.

New, and a very noticeable change, is the adoption of the Active Torque Vectoring first introduced on the high-performance WRX STI.

It takes Subaru’s electronic stability control (known in-house as Vehicle Dynamics Control) up a notch, that along with traction control, applies braking to the inside front wheel in tight corners, increasing stability.

Subaru addresses its own take on AWD in two ways.

On six-speed manual models, the transmission is connected to a viscous-coupling limited-slip centre differential that provides near neutral handling and maximum control for the driver.

On CVT-equipped models, there is the Active Torque Split system based on an electronically managed continuously variable transfer clutch. It actively controls torque distribution in response to driving conditions and wheel slippage. The system can send additional torque to the rear wheels either proactively or in response to slippage at the front wheels.

X-Mode is found on CVT-equipped models, but not available on the manual.

For 2015, the 2.5-litre models use rear ventilated disc brakes instead of solids in the outgoing Outback.

While the wheel patch is nearly the same, the 2015 Outback has a larger cabin with more backseat legroom. Cargo is up from 857 litres in the 2014 Outback to 1,005 litres. With the back seat folded, cargo doubles to 2,026 litres.

Like Porsche, Subaru does things incrementally. But for long-time Soobifiles, the instrument panel has gone sporty with two-pot main gauge pods with a centre 3.5-in driver info display. Coloured bars on the ECO metre encourage environmentally driving habits.

One of the greatest areas of concern based on customer feedback was the need to upgrade the interior and this Subaru has done that with higher-grade materials including the liberal use of soft touch trim.

The base 2.5i comes with AM/FM stereo with SiriusXM satellite radio, Radio Data Broadcast System, in-dash CD player, 6.2-inch multi-function touchscreen display, Subaru STARLINK connectivity with Aha smartphone integration, rear-view camera, Bluetooth hands-free phone connectivity and audio streaming, iPod control capability, a USB port and an auxiliary input jack.

The multi-touch display offers swipe and scrolling gestures, similar to smartphones and tablets.

A power rear liftgate is offered on all but the base model.

An available new rear radar system offers three functions: Blind Spot Detection that identifies vehicles behind the C-pillars and in other blind spots; Lane Change Assist detects approaching vehicles up to 70 meters away when changing lanes and Rear Cross Traffic Alert distinguishes close vehicles while reversing, such as out of a parking space or driveway.

LED indicators on the side mirrors paired with an audible warning alert the driver of vehicles travelling in their blind spot and when changing lanes.

Ride and handling, like the Legacy I drove a few months earlier, sees the 3.6-litre being a wonderful long-distance tourer while the 2.5-litre especially with the CVT is what most people will likely buy. It offers almost everything on the 3.6-litre but feels somehow lighter and nimbler.

Both were exceptionally quiet on the highway, showing the engineers did their homework on noise, vibration and harshness.

Pricing for the 2.5-litre ranges from $27,000-$37,095 while the 3.6-litre runs from $35,495-$40,095.

And when you compare what the Outback can really do in going up against against similarly priced SUVs, then you realize why Subaru continues to set sales records.

Subaru calls it Capability Mastered, and based on those rising sales, Canadians agree.

Google’s Android Auto is Coming to Subaru

Google Conference

Posted Jun 25th 2014 5:59PM


Connected cars are coming en-masse. We know this much. How, though, remains something of an open question, especially as two of the world’s largest tech companies are preparing to battle for control of your car’s dashboard. On the one hand, we have Apple and its CarPlay system. And now, we know what Googlehas been working on with Auto Link.

Its new name is Android Auto, and yes, it’s based off the Android architecture that is the primary challenger to Apple’s iOS mobile operating system. Announced at Google’s I/O conference today, Android Auto functions similarly to CarPlay – owners will need to plug their smartphones into their cars to access the full breadth of capability.

In Android Auto’s case, that means a wealth of voice controls to limit distracted driving. Google’s marquee apps will be available when the interface arrives in production models later this year, including Google Play Music, Google Maps and voice-activated texting and text playback. Meanwhile, developers will be able to begin designing custom apps for the new system via an upcoming software development kit.

The technology is nearly as impressive as the roster of manufacturers Google has already enlisted to offer the system. Subaru, FordGeneral Motors and Fiat Chrysler are on board, as are HondaHyundaiNissan andVolkswagen.

It’s not entirely clear which manufacturer will be the first to offer Android Auto in a production model, although Google says it expects the tech to hit the roads before the end of the year. Considering that, you should expect to hear a lot more about this new technology in the coming months.

Take a look below to see Android Auto in action in a brief video.

News Source: Automotive News – sub. req.Android Central, Android Developers via YouTube

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